Marking its third departure from the Red Border, TIME’s 10th anniversary cover of 9/11 displays a majestic Sliver Border

The front cover image of TIME’s special issue on the occasion of the 10th anniversary of the attacks of September 11, 2001 marks the third time in the magazine’s history that the trademarked red border was not used on the cover. TIME opted for a silver border surrounding the image created by Julian LaVerdiere and Paul Myoda, co-creators of the original Tribute in Light memorial in New York City. It shows a photo-illustration imagining the Tribute in Light as seen from space.

The other two times the magazine changed its border were on the special issue of TIME following the attacks of September 11, 2001 when black was used for the border and during the celebration of Earth Day in April of 2008 when green was used for the border. It is also the first time that I recall a weekly releases its cover four days before the magazine hits the newsstands.

Yet another example of how magazines continue to be experience makers and conversation starters. The special issue of TIME will hit the newsstands on Thursday September 8.