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In the New Magazines’ Launch-World, November 2010 is NOT a Cold Month

December 12, 2010

Unlike the cold cold weather of the winter, the November 2010 in the world of magazine launches has been a hot one. Indeed the number of launches has almost doubled in comparison is that of 2009. A total of 71 new launches appeared on the nation’s stands compared with 44 in November of last year. The sudden increase in the number of launches is yet another sign of the vitality of the magazine business that has been seeing quite a bit of good news lately on both advertising and circulation fronts.

From the 71 new titles 18 were published with an intended frequency of four times or more, double than the eight that were started with the same frequency in 2009.

November launches follow a very strong October. In October the total number of new magazines launched reached 95 with 20 magazines published with an intended frequency of four times or more. The above featured four magazines are nothing but a little representation of the quality of titles arriving at the marketplace lately.

All in all the total number of new magazines this year, so far, is almost the same as the last year. My expectations is this year’s total launches is going to exceed the 700 mark as a total number and the 200 mark as those published four times or more. Stay tuned!

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4 comments

  1. [...] This post was mentioned on Twitter by Samir Husni and sakvandenboom, sakvandenboom. sakvandenboom said: the number of magazine launches in nov 2010 has almost doubled in comparison is that of 2009. http://bit.ly/egchHO [...]


  2. Curious if you have the stats that show how many magazines folded in 2009 vs. 2010 against these stats? I’d be curious to see how that panned out too.


  3. That’s great news! I hope they find the market ready for new blood to take the place of all the titles we’ve lost in recent years.


  4. Great interview! Tom’s absolutely right about desktops/laptops. Everyone has those and everyone consumes media on them — even, like he said, at work. Chasing after the newest thing (such as iPads) is not the best strategy for most companies. Best wishes, Tom!



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