Archive for the ‘From the Vault’ Category


WIN Magazine: The Day Magazines Paid For “User-Generated Content”… A Mr. Magazine™ Blast From The Past.

April 7, 2017

A Mr. Magazine™ Musing…

Magazines have been valuing their readers and their ideas for years, even before This Old House magazine became “Your Old House” for an issue a few years ago, allowing its readers to have free rein with the content. Also before many cooking magazines, such as titles from Southern Progress Corp., were asking its readers to share favorite recipes; and even before Roy Reiman built an empire based on a business model that worked successfully for him, where his readers wrote around 80 percent of the content of his magazines.

Today, it’s called “User-Generated Content” or UGC and there are all kinds of articles and inspirations out there to help one learn how to best utilize and collect this important – and you would think – newly discovered strategy. However, it’s far from new, as you read from the previous examples, and it’s certainly not unique to those prestigious entities either.

I opened up my Mr. Magazine™ Classic Vault recently and dug around inside, coming up with a beautiful title from 1939 called “WIN.” And it would appear this over 75-year-old magazine’s contents were entirely reader-written, wait – that’s the same as user-generated, correct?

The tagline for the first issue of WIN dated March 1939 reads: ‘The Magazine Written By The People – Photos – Stories – Gags – Poems – etc. And not only did this magazine accept content written by its readers, it paid them for it by utilizing the received material in a contest format. Somebody had on his or her thinking cap in 1939, that’s for sure. In fact, inside the magazine, next to its Table of Contents, there is this reminder: Don’t forget, $5,000 every issue.

It’s a very good execution of what many in the media business are trying to do today. And it’s a forerunner of that brand new catchphrase: user-generated. But just remember, there is nothing new under the sun; if we’ve done it today, guaranteed it’s a long shadow and being cast from someone many decades before.

Until the next Mr. Magazine™ Musing…

See you at the newsstand…


The Third Sex: Now And Then. There Is Nothing New Under The “Magazine” Sun…

March 17, 2017

This week’s issue of TIME explores how fluid expressions of gender and sexuality are increasingly moving from the margins to the mainstream. TIME’s Katy Steinmetz reports, “A growing number of young people are moving beyond the idea that we live in a world where sexuality and gender come in only two forms.”

The above quote is taken word for word from the TIME magazine press release this week. As you can see by the cover to the right the issue deals with what some are calling “The Third Sex.”

But, wait a minute. Is it really true that this is a new subject and the young people are talking about this now! I beg to differ and so does He, The Magazine for Men, from July 1953. Yes you read that right: 1953.

The main cover line for that issue was The Third Sex: Transvestites. The Truth About Christine.

The inside headline read: TRANSVESTITES CHRISTINE JORGENSEN: MEMBER OF THE THIRD SEX? The editors wrote in the intro to the story,

“The following article is based on an exclusive interview with Miss Jorgensen’s personal medical advisor. It has been supplemented with research in transvestism and allied fields. The Editors believe it to be the first authoritative report on an area of behavior which has too long been kept from the public.”

So take a look at the article above and judge for yourself. There is a rich history in magazines both old and new for those who are willing to do their homework… There is nothing new under the magazine sun!


Introducing A New Auto Magazine Circ’ 1962: “There Has Been No Periodical To Truly Reflect The Grandeur, The Majesty, The Adventure That Is The Automobile…”

March 10, 2017

From The Mr. Magazine™ Vault:

Automobile Quarterly: First Issue, Spring 1962 —
“The Connoisseur’s Magazine of Motoring Today, Yesterday, and Tomorrow.”
As fate will have it, the magazine folded in 2012, the same year its founder L. Scott Bailey died. A beautiful publication with a hard-back cover sold for $5.95 an issue… If you are thinking of starting a new magazine, read the introduction to the first issue of the magazine and use it as a great example of setting the DNA for your new magazine and its position in the marketplace.

Here’s the intro:

The automobile is an extreme passion with us. As writers, editors and artists we have been drivers, racers and collectors, carrying on a continual love affair with the motorcar. In touring, we have discovered the beauties of the American countryside… in racing, the supreme challenge of speed…in collecting; we relive the great moments of a glorious past. And all the while we have searched for a publication to meet the demands of our enthusiasm and have found a void in the field of automotive literature.

There has been no periodical to truly reflect the grandeur, the majesty, the adventure that is the automobile… none to depict in spirit nor in dimension the lineal beauty of our fond obsession. Nor does any periodical begin to capture the tangible satisfaction comparable with the ownership of our elegant motorcar.

To these ends, we have drawn upon the talents of the world’s leading writers, illustrators, designers and industrialists and created an articulate quarterly, outstandingly designed in hard-cover format, dedicated to pay tribute to the past, the present and the unlimited future of the automobile.

Far too long, the automobile, a long, sleek thing of beauty, has been cramped and channeled into the standard, vertical magazine page.

In our new, iconoclastic, horizontal format we will bring into full perspective the triumphant architecture of the automobile, pioneering many new and varied art techniques. With a glimpse of the past, yet an eye to the future, we will cover significant aspects and obligations of the motoring world. Only in this spirit of dedication and devotion can we hope to make each issue surpass the preceding one, giving delight to the eye, keen satisfaction to the mind and a treasured heirloom for generations to come.

The Editors


From The Mr. Magazine™ Vault: Magazines From 1919 and 1932 — Similar Topics As Magazines From 2017, But Perhaps Better Coverage And Content?

February 21, 2017

Second of a Series of Mr. Magazine™ Musings About Classic Creative Innovation…

the-independent747the-independent-inside749the-indie-4752When it comes to the creative innovations of today, we have a tendency to think that 21st century humans are the “be all and end all” of everything. But Mr. Magazine™ is here to tell you that is simply not the case. Inside my classic vault of vintage magazines, you’ll find stories and articles that are 50 years, or much older, which cover many “cutting edge” topics.

For example, I have a copy of The Independent magazine that was published weekly by the Independent Corporation in New York. This magazine incorporated Harper’s Weekly within its pages. The lead story in this particular August 2, 1919 issue is “Can Congress Compromise?” The story talks about the divide between the Democrats and the Republicans (way before Presidents Trump, Obama, or Bush were even born, imagine that), and there is another article about “The British Ratification,” which is very similar to today’s British Brexit. There is a story titled, “Another Mexican Crisis,” one about “The Public Utility Crisis,” and one called “The Washington Riots.” An editorial about “The Black Man’s Rights,” and one titled, “The New Melting Pot.” Is any of this sounding familiar? If it isn’t, where have you been for the last several months and years?

And from the September/October 1932 issue of Asia magazine, an article entitled, “The Stars and Stripes Overseas,” in which the president of the American University of Beirut,(Lebanon), gives an observation on the appropriate conduct of Americans overseas, leading with principles by which our contacts with foreign nationals should be governed:

asia748I. We should not attempt to work abroad at all unless we can improve upon the methods of local agencies and take the time to carry on our activities in a thorough and creditable way.
II. Our contacts abroad should be based upon a sincere exchange of ideas. We should wish to learn as well as to teach.
III. We must base our success on personality rather than on organization, creed or propaganda.

The idea that the world we live in today is any different than the world people lived in decades ago is simply narcissistic. And the one thing that you can count on to show you that fact is a magazine. I have said it repeatedly; magazines are reflectors, mirror images of ourselves and what is going on around us. But rest assured, there is nothing new under the “creative innovation” sun when it comes to ideas, political landscapes, or the interaction between people of all cultures.

So, when you see the cover of your favorite magazine depicting our President as a strong leader or a shyster, because both sides are out there, remember that 75 years from now, President Trump may be proving another point besides the fact that he can indeed win an election; he might be proving that someone else isn’t the first of their ilk to do it!

Until next time…

act7Magazines Matter. Print Matters. That is the theme for the Magazine Innovation Center’s ACT (Amplify, Clarify, Testify) 7 Experience that will take place April 25 to 27. Space is limited, so check the agenda and register to join us for an experience of a life-time.


I Miss This Type Of Journalism: A Monthly Magazine Without Political Slant or Personal Bias…

September 30, 2016

From the Mr. Magazine™ Vault…

The above magazine Know The FACTS, with a tag line that reads,”A Monthly Magazine Without Political Slant or Personal Bias”. In addition to the tagline, the magazine published a creed on the back of its first anniversary issue dated February 1956. The Creed reads:

In the Power of Truth. That the American people want the Facts and all the Facts.
That the people are willing and able to face all the Facts squarely, at all times.
That they want the Facts without Political slant or personal bias.
That the American people do to want to be told HOW to think, or WHAT to think; that they can make up their own minds.
That OUR task is a new one: to give you concise, FACTUAL reports on the issues America is talking about and worrying about; to give you the FACTS without trying to tell you what to think.
That An Informed Public Makes a Strong Republic.

That was 60 years ago and I do miss that type of journalism. No additional comments are necessary or needed. Enough said.


Refugee Crisis? Here’s One Magazine’s View From 1938… From My Vault of Classic Magazines

September 26, 2016


In a two-page large illustration, Ken magazine, in its July 14th, 1938 issue, ran the above image regrading the refugee crisis knocking on the doorsteps of the United States and the world. Magazines were, are, and will continue to be the best reflectors of both our culture and society… Indeed the more things change, the more they stay the same. 2016 feels so 1938!

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