Archive for the ‘ACT 7 Experience’ Category


An Experience Like No Other: Future Industry Leaders Meet Current Industry Leaders At The Magazine Innovation Center April 25 to 27.

March 21, 2017

act7Magazines Matter. Print Matters. That is the theme for the Magazine Innovation Center’s ACT (Amplify, Clarify, Testify) 7 Experience that will take place April 25 to 27. Space is limited, so check the agenda and register to join us for an experience of a life-time.


Magazines 2020: Launch, Distribute, And Make Money Again… 41 Experts Show You How At The Magazine Innovation Center’s ACT 7 Experience…

February 13, 2017

ACT_LogoThe reimagining of magazines and magazine making will be alive & well at the ACT 7 Experience, April 25-27, 2017 at the Magazine Innovation Center in Oxford, Miss. From publishing, editing, printing, advertising, marketing, distribution and designing, leaders and experts from each field of the magazine and magazine media business will cover every facet of the world of magazines. There will be no page left unturned and no topic untouched as we get into the minds of some of the world’s greatest magazine makers and distributors.

So, join us for a spring magazine revival as we look toward Magazines 2020 and learn what it takes to make magazines make money again; make magazines rise again; and most importantly, what it takes to MAKE MAGAZINES GREAT AGAIN!

Magazines Matter Print Matters is our theme this year and below is the tentative agenda with all the confirmed speakers for the ACT 7 Experience… So do not delay and come join us for three days of Magazines, Music, and Mississippi!

Remember space is limited to the first 100 registrants, so ACT NOW by clicking here to register…

Magazines Matter, Print Matters: ACT 7 Experience Agenda

Tuesday, April 25, 2017

ACT 7 Experience Opening Gala:
The Inn at Ole Miss
120 Alumni Dr.
University, Miss. (on campus)

6:00 p.m.: Registration and Reception

7:00 p.m.: Welcoming remarks – Samir “Mr. Magazine™” Husni

8:00 p.m.: Opening Keynote Address – Phyllis Hoffman DePiano, CEO, Hoffman Media –
Brian Hart Hoffman, Chief Creative Officer, and Eric Hoffman, Chief Operating Officer

9:00 p.m.: “Oxford on Your Own,” with shuttles from the Inn at Ole Miss to the Oxford Square and back

Wednesday, April 26th, 2017

7:30 a.m.: Breakfast (Overby Lobby in Farley Hall)

8:15 a.m.: “Setting the Stage for the ACT 7 Experience” – Samir “Mr. Magazine™” Husni

8:30 a.m.: Opening Keynote Address – Daniel Dejan, North American ETC, (Education, Consulting and Training), Print & Creative Manager for Sappi Fine Paper
“The Neuroscience of Touch: Haptic Brain/Haptic Brand”

9:00 a.m.: Reed Phillips – CEO & Managing Partner, DeSilva+Phillips
“How to Add Value to Your Brand Before You Sell It”

9:30 a.m.: John French – Former CEO of Cygnus Business, Former CEO of Penton and Former President of Business Magazines, Primedia
“Life Lessons in Adding Value”

10:00 a.m.: “Making Magazines Make Money Again”
Jim Elliott – President, James G. Elliott Company, leads a panel discussion on the topic with:
John French – Former CEO of Cygnus Business, Former CEO of Penton and Former President of Business Magazines, Primedia
Daniel Fuchs – VP, Publisher and Chief Revenue Officer, HGTV Magazine
Steven Mayer – Publisher, Plate Magazine

11:00 a.m.: Break

11:15 a.m.: Todd Krizelman – CEO, MEDIARadar

11:45 a.m.: Jerry Lynch – President, Magazine and Books, Retail Assoc. (MBR)

Trip to the Mississippi Delta – Hosted by Scott Coopwood, Publisher, Delta Magazine

12:30 p.m.: Boxed Lunch on the Bus & Trip to the Mississippi Delta

2:30 p.m.: B.B. King Museum, Indianola, Miss.

3:30 p.m.: Dockery Farms Historic District, Cleveland, Miss.

4:00 p.m.: Delta Blues Museum, Clarksdale, Miss.

5:00 p.m.: Downtown Clarksdale (Free to walk around and experience the Delta, Clarksdale-style)

6:00 p.m.: Ground Zero Blues Club, Clarksdale, Miss.

6:45 p.m.: Dinner at Ground Zero

9:30 p.m.: Depart Clarksdale heading back to Oxford

Thursday, April 27, 2017

7:30 a.m.: Breakfast (Overby Lobby in Farley Hall)

8:15 a.m.: “Continuing the ACT 7 Experience” – Samir “Mr. Magazine™ Husni

8:30 a.m.: Opening Keynote Address – Doug Kouma – Editorial Content Director, Meredith Core Media

9:00 a.m.:Distribution 2020 – Panel Consisting of:
Jay Annis – VP/Business Manager, Hello & Hola Media Inc.
Steve Crowe – VP/Consumer Marketing, Meredith
Eric Hoffman – COO, Hoffman Media
Curtis Packer – Director of Promotions, OTG
David Parry – President & CEO, TNG
Sebastian Raatz – Executive VP, Bauer Publishing, U.S.A.
Tony Romano – CEO, Co-founder, Topix Media Lab

10:30 a.m.: Break

10:45 a.m.: “Tales of a Magazine Launch” –Tony Silber, VP, Folio, leads a panel discussion on the topic with industry leaders from printing, publishing, production, and distribution:
Ron Adams — Publisher, Via Corsa magazine
Laura Bento – Founder and Editor, Good Grit magazine
Brian Hart Hoffman – Editor in Chief, Bake From Scratch magazine
Michael Kusek – Publisher, Take magazine
Gemma Peckham – Founder and Editor, ROVA magazine
Lukas Volger – Co-founder/Editorial Director, Jarry magazine

12:00 noon: Boxed Lunches

12:45 p.m.: “Launching a New Magazine? Here’s How You Do It”
Joe Berger – Publishers Marketing & Sales Consultant, Joseph Berger Assoc.
Nicole Bowman – Founder & Principal, Bowman Circulation Marketing
Ingrid Jakabcsin – Senior VP, Procurement & Distribution, TNG
Steven Knapp – Emmy Award winning Producer/Director, entertainment & advertising
Marshall McKinney – Design Director, Garden & Gun
Jennifer Reeder – VP, Sales, Democrat Printing
Steve Viksjo – Co-founder/Creative Director, Jarry magazine

2:15 p.m.: Franska Stuy – Founder and Editor,, The Netherlands
“Life in Digital”

2:45 p.m.: Break

3:00 p.m.: Bo Sacks – President/Publisher, Precision Media Group
“The Truth About Digital Advertising Lies…”

3:30 p.m.: John Harrington – Partner, Harrington Associates, Former Editor/Publisher, The New Single Copy
“Why I’ve Learned: A Personal Perspective.”

3:50 p.m.: “Life in Custom Publishing”
Christian Anderson – Associate Publisher, iostudio
Bobby Stark – President, Parthenon Publishing

4:30 p.m.: Alison Baverstock – President & Founder, Alison Baverstock and Associates, The United Kingdom
“How to Build a Community through Shared Reading of a Printed Book”

6:00 p.m.: Closing dinner and Closing Keynote address – Sylvia Banderas, Publisher/VP, Integrated Sales, Hola!



The ACT 7 Experience Presents: Magazines Matter, Print Matters… Providing Answers To Today’s Major Magazine And Magazine Media Questions…

January 27, 2017

The Ins & Outs of Making A Magazine – From Launch To Revenue – From The People Who Actually Do it & Do it Well…


Can the newsstands be saved? How can you add value to your brand? Do you want to make more money in the magazine business? How can you maintain ink on paper in a digital age? Do you have problems with direct mail? Do you know how to launch your own magazine? From the smallest detail to the most major of decisions you might have to make? How to choose a printer? What about paper? Do you know how to get your magazine distributed? Do you know how to make money with your magazine, real, actual revenue?

And can you find Oxford, Miss.? Because if you can, all of the other questions that Mr. Magazine™ just asked can be answered with a resounding yes, if you attend the ACT 7 Experience at the Magazine Innovation Center on the campus of The University of Mississippi from April 25-27.

We have gathered together industry leaders from each area of magazines and magazine media: editorial, publishing, printing, distribution and brand value; and we’ve brought them under one roof to share their ideas on everything “magazine.” From the launch to the first dollar you actually make on your publication.

So, for less than $400, (and trust me, that’s far less than what it costs to produce a magazine) you can register below and be one of the elite 100 attendees who will hear these industry experts answer each of the questions I asked you in the introduction. Only 100 seats are available, so register today and be assured that you’re among the first ones seated.

The sooner you register, the better the chances are that you will be able to attend this once-in-a-lifetime event.
Click here to register.

For travel and planning purposes the event starts at 6 pm on Tuesday April 25 and ends on 9 pm on Thursday April 27. Plan to fly into Memphis International Airport (a one hour drive from Oxford) and leave anytime on Friday April 28.


“How Do You Add Value to Your Brand Before You Sell It?” Reed Phillips, CEO & Managing Partner, DeSilva+Phillips, Will Tell You At The ACT 7 Experience…

January 27, 2017

Reed Phillips

Reed Phillips

The ACT 7 Experience continues on Wednesday, April 26, with Reed Phillips, CEO & Managing Partner, DeSilva+Phillips. Reed will talk about “How To Add Value to Your Brand Before You Sell It.” A concept that starts a dialogue and a checklist on what you need to know and do before you put your brand out there in the marketplace.

Reed Phillips is co-founder of DeSilva+Phillips, and one of the leading Mergers and Acquisitions advisor to media and marketing industries. DeSilva+Phillips have advised and invested in the industry on more than 250 transactions valued at over $8.5 billion. Reed specializes in magazines, events, marketing services, market research and information services.

He has completed transactions with companies such as Bonnier Corp., Condé Nast, Dow Jones, IDG, Infogroup, News Corporation, TPG Growth, The New York Times Company, Rodale, Shamrock Holdings, Time Inc., Televisa and WPP. Reed was the winner of the 2007 Media Deal of the Year presented at ACG’s InterGrowth Conference by Mergers & Acquisitions. Currently, he is Oaklins’ Treasurer.

Earlier in his career, he was founder of Fathers magazine, Associate Publisher of The New Republic, Vice President of The Washington Weekly and Circulation Director of The Washington Monthly. He also serves on the executive board of Oaklins International, the leading middle-market global investment bank, and is treasurer of the Foreign Policy Association.

Owners of magazine media entities who are thinking or considering selling their brand, or just wanting to know how to add financial value to their brand are encouraged to attend. The morning of Wednesday, April 26 will continue to inform, engage and surprise attendees – so plan on joining us for ACT 7! Space is limited, so be sure to register here. We will bill you later.

Stay tuned, more speakers, more programs at the ACT 7 Experience will follow.


ACT 7 Experience Wednesday April 26 Keynote Speaker Daniel Dejan: The Neuroscience of Touch: Haptic Brain/Haptic Brand

January 26, 2017

Daniel Dejan

Daniel Dejan

ACT 7 Experience will resume on Wednesday morning, April 26, with keynote speaker, Daniel Dejan, who will open up the ACT 7 Experience with a presentation on The Neuroscience of Touch: Haptic Brain/Haptic Brand, which unites neuroscience and branding to explore the many ways touch impacts how people perceive brands.

An award-winning graphic designer, art/creative director, production manager and print buyer, Daniel Dejan is widely respected in the print communications industry as a graphic arts educator, author and consultant. As North American ETC, (Education, Consulting and Training), Print & Creative Manager for Sappi Fine Paper, Mr. Dejan provides value-added marketing, sales and technical consultation as well as in-house and end-user training and education for the print, paper and creative communities.

Over the past 30 years, Daniel has written for various graphic arts publications. He served as technical consultant and a contributing writer for “The Designer’s Guide to Print Production.” Daniel is a Certified G7 Expert with a proficiency in Color and Color Management. He has shared his expertise, presenting keynote addresses, seminars and workshops for AIGA chapters, the Printing Industries of America, Canadian Printing Industries, IDEAlliance, the IPA, the Spectrum Conference, Print Production Clubs and Art Directors Clubs throughout the US and Canada, National and International print, design and marketing events, conferences and symposiums, as well as in numerous presentations hosted by paper merchants, printers and corporations, all of which keep him on the road in excess of 200 days per year much to the chagrin of his family and pets.

neuro-science-of-touchThe Neuroscience of Touch is Sappi’s groundbreaking book, written in collaboration with renowned neuroscientist Dr. David Eagleman, and dives deeper into haptics, the science of touch. It explores why touch is such a crucial part of the sensory experience and how it influences emotion and decision making, establishing this sense as critical to any brand experience.

More than half the human brain is devoted to processing sensory experiences. How things feel drives our thoughts and behaviors, influences comprehension, retention of information, and profoundly shapes our emotional connections.

Daniel will explore haptics—the study of how our sense of touch shapes what we think in his Wednesday morning presentation and discussion. He’ll talk about companies that have built deep emotional connections by integrating touchable media into branded communications and shares guiding principles for all to use as touch points.

It will be a great opening morning for ACT 7 – so plan on joining us there! Space is limited, so be sure to register here. We will bill you later.

Stay tuned, more speakers, more programs at the ACT 7 Experience will follow.


Hoffman Media Executives To Deliver Opening Keynote At The ACT 7 Experience April 25.

January 25, 2017

Phyllis shot holding magazinesAs ACT 7 gears up to begin its seventh year of Amplifying, Clarifying, and Testifying the power of print in a digital age, the esteemed and prestigious leaders in the world of all-things-magazine are also preparing to head to Oxford, Miss. for the event. This year’s opening ceremony will take place at the Inn at Ole Miss on the evening of April 25, and will bring a success story that only happens between the pages of magazines; or at least, because of them.

Phyllis Hoffman DePiano, CEO of Hoffman Media and the recently named hottest magazine publisher of the year by Media Industry Newsletter and Mr. Magazine™, and her two twin sons, Brian Hart Hoffman, Chief Creative Officer, and Eric Hoffman, Chief Operating Officer, who are both the central reason she started all of this over 30 years ago with her sister and two close friends, will all three deliver the ACT 7 Experience keynote opening remarks at the gala dinner event. Suffice it to say, that what began as a Crafting & Needlework Village has become an epic women’s interest empire.

Brian Hart Hoffman

Brian Hart Hoffman

The theme for the ACT 7 Experience is Magazines Matter, Print Matters, and the Hoffman’s can certainly attest and address that fact. Phyllis will be mapping the history and passion of Hoffman Media; Eric will speak about the business side of the company and the streams of revenue; and Brian will discuss the creative side and the many titles that manifest the core of Hoffman Media. It will be a rich and robust testament to the power of print, and the passion, creativity and vision of the Hoffman family.

Eric Hoffman

Eric Hoffman

Hoffman Media is a company that is built on the foundation of family and creativity. Since 1983 when Phyllis Hoffman DePiano founded the company as Symbol of Excellence Publishers, Inc., and later renamed it Hoffman Media in 1998, the company, which publishes a plethora of women’s titles, has experienced steady and often remarkable growth since its founding.

“My career began as my church’s pianist/organist when I was in high school and college,” Phyllis said on her own self-published site: the ribbon in my journal. “When I finished college, I worked for a national CPA firm where I received my CPA certificate and practiced accounting until my twins were born. While I loved the professional world of accounting, I wanted to stay home with my babies. When my sons were very young, I got an idea for a magazine about counted-cross stitch. I talked it over with friends and family and we decided that it was worth a try. I had no experience in publishing, but after sharing this idea, four of us started the magazine Just CrossStitch. Janice (my sister), Barbara (my friend and experienced journalist), and Juanita (a friend) pioneered our way through a hobby industry of women who loved to stitch—creative women, if you will. Our company was launched and running with the premiere of the magazine. And we could work from our homes or while our children were in school.”

Today, Phyllis is CEO of Hoffman Media, which is the No. 70 largest private firm in Birmingham, Ala. and is No. 4 of the top women-owned businesses, based on total revenue in 2012, according to the Birmingham Business Journal’s List.

So, join us for ACT 7, April 25-27, 2017 at the Magazine Innovation Center, located at the Meek School of Journalism and New Media on the campus of the University of Mississippi. It’s sure to be an exciting time in the world of magazines and magazine media that you won’t want to miss. And keep an eye out for more exciting name-dropping about the who’s-who speaker list here on Mr. Magazine’s™ blog in upcoming weeks as we get closer to ACT 7.

Space is limited to 100 attendees, so the sooner you register the better the chances are that you will be able to attend this once-in-a-lifetime event. Click here to register.


Gearing Up For An Amazing ACT 7 Experience… “Magazines Matter, Print Matters”

January 19, 2017

Mr. Magazine™ says save the date: April 25-27, 2017

act7_loresAs we await spring and the month of April, we at the Magazine Innovation Center also await the exciting ACT 7 Experience, and 2017’s promises to be the most dynamic one yet. We’ve streamlined the number of speakers to enhance the actual experience in terms of the discussions that are going to take place. Our goal is to come up with solutions as the ACT Experiences are think-and-dos, not merely conferences where one comes to idly listen. ACT lives up to its acronym – Amplify – Clarify – Testify the power of print, and that’s just what we do as problems are met head-on and solutions are sought by brainstorming among some of the finest minds in publishing, printing and distribution.

Magazine and Magazine Media CEOs, Editors, Publishers, Distributors, and Marketers enjoy a cozy lunch during a break at the ACT 6 Experience. April 2016.

Magazine and Magazine Media CEOs, Editors, Publishers, Distributors, and Marketers enjoy a cozy lunch during a break at the ACT 6 Experience. April 2016.

The speakers, attendees and students alike are free to speak their minds and bounce ideas off of each other; it’s a thrilling time for everyone as boundaries are crossed when present leaders and future leaders of publishing meet at the Overby Center at the Meek School of Journalism and New Media on the campus of the University of Mississippi, where the Magazine Innovation Center resides. The Experience is divided into three main mini themes this year:

Celebration of Magazine Launches (everything you need to know to launch a magazine)

Magazine Reach and Power (the changing and evolving role of advertising and marketing in the magazine and magazine media world)

Magazine Distribution 2020 (the future of the newsstands, direct mail, subscriptions, free distribution, public placement, and every other thing that has to do with distribution)

mic_amplifyAnyone interested in learning about magazine launches should make it a point to be here. We will have panels with panelists and speakers who are going to celebrate their new magazine launches by telling us the story of the launch; the positives and the negatives and the impact of the publication. And we will also have a section for people who want to start a magazine. We will have panels on printing, production, paper; anything related to the print process. During this segment I will take the audience through a memory lane trip showing some amazing magazine launches throughout history. It will be an exhilarating

What follows are testimonials from three speakers from last year’s ACT 6 Experience:

Joe Berger of Joseph Berger Associates of Chicago, Newsstand Sales, Digital and Print Circulation had this to say about the ACT 6 Experience: During the ACT conference, we heard from several publishers who are doing well on the newsstand precisely because they are paying attention to their business. It’s my hope that the discussions that were started at this year’s ACT conference continue. The alternative is a continued drift. At a certain point, we need to stop the drift and chart a new course. That point really is now.

John Harrington partner in Harrington Associates, LLC, which published The New Single Copy and the annual Magazine Retail Sales Experience; he had this to say about ACT 6: In late April, I attended the ACT 6 Conference, sponsored by the Magazine Innovation Center at the journalism school of the University of Mississippi. Samir Husni is the director of MIC. I have attended and spoke at each of these programs and as I have stated often have found them among the most significant and valuable publishing gatherings I have ever participated in, and believe me over nearly 40 years there have been a bunch of them. The unique quality of the ACT conferences is the participation of the students, undergraduate and graduate. Samir has turned the school into a pipeline of talented people into the magazine media world.

Tony Silber, Vice President, Folio: had this to say about ACT 6: The ACT conference is a different kind of event. It’s small. Only perhaps 100-130 people attend, give or take. Since it’s held at a university, the students also attend. Sometimes Samir pairs them with industry figures, mentee to mentor. It’s way off the beaten path for the media industry. That’s part of its charm. It’s a different perspective for sometimes-jaded media people. Because of his (Samir Husni) advocacy, plus his unrelenting determination to make his case and push his cause, plus his 30-year run of cataloging all the print-magazine launches of the year—and selecting the most important 30 of them—Samir is as well-known and respected as anyone in the business. Now, for the last several years, he’s added a worthwhile media conference to his portfolio—one with a decided point of view.

Part of the ACT Experience is a trip to the  Mississippi Delta that ends with food and music at Ground Zero in Clarksdale, MS.

Part of the ACT Experience is a trip to the Mississippi Delta that ends with food and music at Ground Zero in Clarksdale, MS.

An added bonus is one evening of the Experience will be spent in the inimitable Mississippi Delta, where we will sample the rich musical and palate-pleasing heritage that is the magical Mississippi Delta. And of course, have a lot of fun in the process.

To all of my fellow magazine enthusiasts; to all the magazine makers; to all the lovers of the printed word and those passionate about this art form called magazine making; we at the Magazine Innovation Center invite you to join us April 25-27, 2017 for an “Experience” into the world of magazines and magazine making unlike anything you’ve ever seen before.

So, if you suddenly feel an urge to head south – “ACT” on it!! The cost to register this year is only $395 that covers the registration to all the events of ACT 7 including the opening gala Tuesday dinner, breakfast, lunch, the trip to the Mississippi Delta and dinner on Wednesday, and breakfast and closing gala lunch on Thursday.

To register for the ACT 7 Experience click here. Note that space is limited to 100 registrants.

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