Archive for the ‘A Mr. Magazine™ Musing’ Category

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Magazines Celebrate Blackness. Is This The New Normal? A Mr. Magazine™ Musing

September 29, 2020

Change is taking place right before our very eyes, important changes in the world and in the world of magazines and magazine media.  From A to Z, magazines are celebrating blackness like they never have before.  Some are asking if this is the new normal, and some are lamenting about what took magazines so long to discover people of color in general and blacks in particular?  Blacks have appeared on covers of magazines in the past, but they were few and far between.  Yet, in the last few months I was able to buy more than  100 magazines with blacks and/or Black Lives Matter statements adorning their covers.  Change is taking place and change is good as the folks at GQ magazine stated in their global editorial (see below)…

I have decided that a picture is still worth a 1,000 words. So I assembled all the 106 magazines I bought or acquired in the poster below followed by excerpts from three magazine editorials.

 What follows are few excerpts from editors’ letters of three selected magazines ….

2020 IS NOT CANCELLED – IT’S GAME-CHANGING

By Toby Wiseman, editor in chief

UK Men’s Health magazine

              As I write this in late June, the past couple of weeks have proved fairly tumultuous for people working in the predominantly white UK magazine industry. In the wake of George Floyd’s killing in the US and the subsequent Black Lives Matter protests around the world, there has been a lot of belated hand-wringing and understandable brow-beating, as well as some unhelpful, imprudent sabre-rattling.

Editors have rightly been examining their consciences, reflecting on unconscious attitudes towards diversity, as reflected through their brands in past years, and how best to address them in the immediate future and beyond. Some have realised that they have work to do and have pledged as much.  Others have been guilty of rather cack-handed, disingenuous responses.

IT’S BEEN A LOT

By Ben Cobb, editor in chief

UK LOVE magazine

            We’re little more than halfway through 2020 and it’s already hard to grasp the biblical change that have tossed us around and spat us out into this alternate reality.  I read something recently that made some sense to me.  It was a quote by Lenin.  He said, “There are decades where nothing happens, and there are weeks when decades happen.” I don’t know about you, but the past four months feel like centuries have happened.

…Meanwhile we had a magazine to make… The industry shutters had come down, Lockdown was in full effect: there were no clothes to shoot, no talent to work with.  Think, think. Rethink. We had the freedom now to do something different. Nature had triggered its reset button and so should we. It was time for photographers to turn their cameras inwards and explore their immediate worlds. Time to produce heartfelt projects that reflected this once-in-a-lifetime experience. The brief was simple: let’s dream again.  As the pages began to fill with beautiful images, we felt buoyed.

Then came the three words that shattered any complacency: I Can’t Breathe. Eight minutes and 46 seconds of abject horror. Stop. WTF. The eyes of the world watched as George Floyd was murdered in broad daylight. There was nowhere else to look. This time there were no distractions; the pandemic had made sure of that. It was a perfect storm. Some day, we will look back and fully understand the inextricable link between these two moments – the Covid crisis and the BLM uprising that sprang from it – but right now, the future was suddenly there for the taking. Introspection flipped to action.  Outrage hotwired an ongoing process of re-education and accountability.  The gears had shifted and, with them, our focus at the magazine.

March to June.  Four months that saw humankind brought to its knees, the global economy eviscerated, sovereignties shaken, bronze gods toppled and 400 years of black oppression at the top of every agenda. So far, so fucking monumental. Maybe 2020 wasn’t so bad after all.

What We Mean When We Say “Change Is Good”

By Will Welch, editor in chief

US GQ magazine

            …Welcome to the special “Change Is Good” issue of GQ. It is a response to the wildly varied and overlapping forces of change – social, political, cultural, technological, economic—we are experiencing. The issue is intended as an instrument of inspiration and hope…

… As you’ll soon see, much of this issue found its purpose in the Black Lives Matter protests and larger racial-injustice reckoning that has followed.  When it comes to this moment of potential for true structural change, several of our profile subjects are setting an impeccable example of presenting ideas that are leading the way…

… So think of this issue as proof of concept—and each of these individuals’ stories as evidence. At GQ, we say change is good because change represents an opportunity—just add smart ideas, hard work, care for the community, and unflinching moral conviction , and suddenly you don’t have change, you have progress.

This notion has already gone global: “Change Is Good” is a rallying cry that is being projected out to some 50 million readers by all 21 worldwide editions of GQ simultaneously…

… GQ’s global unification around this idea is a first for us, and it represents a proud moment for our very worldwide brand…

 

Change is taking place.  Magazines are celebrating blackness. My only hope is that one day we don’t need to ask the question, is this the new normal, but just move on as if it is the normal thing to do rather than identifying it as new or anything else.  Change is good.  Agreed.

 

Until the next Mr. Magazine™ musing, all my best

Samir “Mr. Magazine™” Husni

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Anxiety Empire – A New British Title That Shines A Light On Mental Health As Sometimes Only A Magazine Can…

September 8, 2020

A Mr. Magazine™ Musing

A Mr. Magazine™ Musing…

Magazines  have always been reflectors of society. Their role as mediator and advocate for important issues of the day is evident by many of the tried and true brands that have been around for decades and by many of  the new titles that are being brought into the world today. Such as a new British title called Anxiety Empire.

Anxiety Empire was birthed into existence using Kickstarter to raise the funds needed to publish the magazine, and in unheard approach to a business model is offered to the public free of charge, although there is no advertising in the magazine to foot the bill. It explores mental health as not just an individual issue, but as an issue of society and how we live our lives, and thus believes that the magazine should be available to its audience free of charge.

The founder, creative director and editor in chief, Zoë Hough, writes in the inaugural edition of the new print magazine:

“When I started the Instagram account @anxietyempire in late 2017, I did so because – after working in a job which felt pretty damaging to my own mental health – I felt there was a need for more discussion around mental health in the workplace. But work is of course only one system of society which has a big impact on our mental health, and I found myself wanting to explore these systems in depth, which is how the idea for this print magazine came about; to look at macro systems of society and explore the impact they have on the mental health of us as individuals.”

Anxiety Empire is more of a project for its creator and was made free to the public – because the powers-that-be at the magazine believe that mental health resources should be accessible for all. As Hough added in the introduction to the first issue: “We all have mental health.”

Indeed.

The inaugural issue examines the world of media and its effect on mental health. Issue 02 will explore the ways in which the education system impacts our mental health. Exploring the many facets of society in regards to the impact each macro system has on our psyches and emotional reactions  is an avenue well worth exploring.

Anxiety Empire  truly offers what a magazine does best: informs, educates and inspires. This new magazine is something that will provide all of those things to people about a subject that has been taboo for generations, but is finally beginning to come to light using reason, education and compassion. Anxiety Empire deserves a special mention as it strives to provide a connection that sometimes only a magazine can: a deep, personal curiosity and caring that brings people together.  And remember if it is not ink on paper it is not a magazine.

And in today’s uncertain world that is something worth noting.

Until next time,

Mr. Magazine™

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The Magazines And I … A Preview Of A New Book From Mr. Magazine™

June 21, 2020

A draft book cover design by James Daulton Byars.

Coming soon to the Mr. Magazine™ Blog the serialized first chapter of the new book I am working on titled The Magazines and I.  The book will chronicle the story of how I fell in love with magazines from the young age of 10 and how that love of magazines that started as a hobby, turned into an education, and ended up as a profession. I can easily say I have never worked a day in my life. In addition to a brief background chapter on how I became Mr. Magazine™,  I will be taking a look at the more than 500 magazines of March 1953 that were published in the United States of America, the month I was born.

Stay tuned and enjoy the lazy days of summer.  Take care, be safe, and know that this too shall pass.

All the best,

Samir “Mr. Magazine™” Husni

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The MVP Of Magazine And Magazine Media… A Mr. Magazine™ Musing

May 2, 2020

Achieving MVP status starts with being Relevant, Necessary, and Sufficient. Photo by Samir “Mr. Magazine™” Husni

The MVP of any magazine or magazine media company should be the audience – no ifs, ands, or buts about it. And that MVP status is only achieved through the true underlying meaning of those letters when it comes to magazines and magazine media:

  • M: Meet and exceed the needs, wants, and desires of your audience.
  • V: Validate and curate all the information that is out there.
  • P:Preview the near future for your audience to ease their anxiety about what it holds.

So the question today, in the midst of this COVID-19 pandemic, is how can your magazine achieve that MVP status?

Simply put, by applying the three factors that will help your magazine reach an engagement level like no other platform can. Your magazine must be relevant, necessary, and sufficient. Two of the three is not enough in this day and age. You MUST achieve all three factors to survive in this pandemic era and beyond.

Be Relevant

Being relevant is the easiest of the aforementioned three, yet it is still not easy. Relevancy is not in the eye of the beholder; it is in establishing that invisible three-fold link between the magazine and its readers, the readers among themselves, and the readers and the advertisers. All must be relevant to each other to cultivate the “sense of community” that Phyllis Hoffman, chairman and CEO of Hoffman Media, believes is especially vital right now.

Magazines today must provide their audiences with content that provides service during this pandemic – service that must go beyond delivering the news or the fantasy aspects that provided readers an escape from reality over the years. Witness Playboy, a magazine that outlived its purpose and relevancy. Who wants to be called a “playboy” anymore or live that lifestyle today? Even before the #MeToo movement, the magazine lost its relevancy in the 21st century. This is the age of service journalism and magazines should reign supreme.

Be Necessary

I have always said and wrote that no one (well, besides Mr. Magazine™) needs a magazine, so how can necessity be a factor in the survival of a magazine? For a magazine, necessity means changing the wants and desires of audience members into needs.

Make magazine content addictive by simply being repetitive. The more you give your audience what they want, the more you will change their wants to needs. Name any subject: building abs, losing weight, cooking, crocheting, etc. Your readers want more of the same. Readers are creatures of habit, and no habit is created without repetition. As a magazine creator, you should put your creative self aside and think of your habitual readers who want more of the same, issue in and issue out.

Be Sufficient

In addition to being relevant and necessary, the magazine must also be sufficient. Provide answers that your readers can’t Google or find on any platform. As Troy Young, president of Hearst Magazines told me: “To me, magazine media is not the news. It is point of view; it is passions; and it is perspective; and it moves in and around the news and the things that people care about, but it brings more perspective to that conversation.”

In short, the magazines and magazine media must be the readers’ support system.

Ask yourself, in the midst of this pandemic, is your magazine relevant, necessary, and sufficient? It is the only way to survive this crisis and to create your MVP, your most valuable player, your reader.


This blog appeared first on Publishing Executive website.

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“You’ll be glad tomorrow…you smoked Philip Morris today!” The Cigarettes of 2020…

April 28, 2020

A Mr. Magazine™ Musing

Marc Benioff co-CEO of Salesforce and co-owner of TIME magazine said it best, “Facebook is the new cigarettes. It should be regulated.” And he said that in 2019 before the COVID-19 pandemic and social distancing.  I’m really not concerned about the regulated part as much as the cigarettes part, plus I might add all of social media to Mr. Benioff’s comparison:  today’s social media is the cigarettes of the 1950s.

So for those of you who are too young to remember the fifties and all the movies and television programs where all the “cool” people smoked, the ads for cigarettes from that era promised users good health, good digestion, and good flavor.  Cigarettes back then were good for you, so said the manufacturers anyway . You smoke today and you will thank the cigarette manufacturer tomorrow, the ads stated.

In this age of social distancing  that we now find ourselves living in, social media has become our only window to the outside world. So what are we to expect from an audience if we combine the stay at home orders and social media?  Well, before I answer that question, read what researchers have found in 2018.  That was the time our social distancing was an option and not a must.  The Australian website CBHS Health Fund quotes a 2018 study published in the Journal of Social and Clinical Psychology. Researchers “found that when people reduced their use of social media to just 30 minutes a day (spread across three platforms), their overall mental wellbeing improved. This study found that feelings of depression and loneliness in particular declined.” Keep in mind that was the time we were staying at least eight hours less outside the home as we are doing today.

Move forward to 2020 and the Neuro-Central website tells us in an article written by Sharon Salt, its senior editor, “Constant updates about coronavirus, especially those concerning confirmed cases and the number of deaths to date, can be extremely overwhelming and feel relentless. Moreover, rumors and speculation can add fuel to anxiety, which is why obtaining good quality information is so important.”

In the midst of this doom and gloom, social media combined with the so-called 24-hour news cycle is leading to more depression and more suicide according to Mike Ragsdale, CEO of 30A company and publisher of the new magazine Beach Happy.

“When I was growing up the news that we were consuming had to be bundled within 22 minutes of time. And if it didn’t make that cut, then you never heard about it. But now we hear about every single awful thing because we’re in a 24/7 news cycle. And not just that, we have pushup notifications and breaking news alerts, so we hear every awful thing that happens.” Ragsdale said.

Since the dawn of cable television late in the 1970s and the introduction of 24-hour channels with no turn off switches, followed in the 1990s and beyond with the explosion of news channels and social media outlets, people have become accustomed to “breaking news.”  Some thought that was the democratization of the media and the making of everyone into a publisher… instead we now have the law of the jungle, with no gatekeepers or editors etc.

Too much information leads to less comprehension and less impact.  It desensitizes the audience in a way that they tune in and tune out and hear exactly what they want to hear.

More than ever, we need to hit the brakes on the dissemination of the shotgun information delivery and get back to the laser targeted news that was delivered in less time with more information that was curated and fact-checked before it was delivered.

Between the delivery, whether from presidential press conferences to comments of the sane and insane alike on social media, we are moving with the speed of a bullet, fast and furious, to destroy the social fabric (some say we already have) of our society and drive a bigger wedge between the people, among themselves and among their authority figures.

Social media and the 24-hour news cycle, while they claim to be keeping us connected, they are  in fact creating the biggest divide ever and the biggest threat to our democracy and freedom of the press.

So to paraphrase the cigarette ads of the 1950s, “You will be glad tomorrow that you hopped on our social media platforms, turned on our 24-hours news channels today.”

But will you, really?

To sum it up, would you please let me know how many people today are thanking the cigarette companies?

I rest my case. Now, if you’ll excuse me, I need to welcome the stack of magazines that just arrived on my doorsteps via Fed Ex.  Credible and trustworthy journalism awaits. There are good times ahead. Count on it!

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Presidents, Magazines, and the Power of Good Slow Journalism… A Mr. Magazine™ Musing

April 26, 2020

The more I dive into my old magazines collection, the more I discover that there is nothing new under the sun.  Same stories, same characters, similar events, and similar affairs, yet the similarities end there. What is different is the role and power of how magazines covered those issues and events.

Take for example the January 1942 issue of Fortune magazine.  The world is in the midst of World War II and the country is facing dire decisions on both political and economic situations dealing with the war.  Excuse me, if I say, this sounds so eerily familiar! But, let me not digress here, but rather head back to the early 1940s.

In addition to the regular magazine and its monthly coverage, Fortune started a series of round tables that gathered around all kind of experts in their fields and discussed and debated the issues of the days with them and later published them in white papers.

The Ninth Fortune Round Table was held on May 9, 10, 11, 1941 at the Seaview Country Club, Absecon, New Jersey.  The topic “Labor Policy and National Defense.”  The Tenth Fortune Round Table was held on September 5, 6, 7, 1941 at Berkshire County, Massachusetts.  The topic “On Demobilizing The War Economy.”

Those white papers represented the best of what journalism can offer in a calm calculated constructive way in order to help both country and public. The magazine publishers and editors took their responsibility seriously and rather than pontificate they sought answers, they assembled the who’s who from the experts on the issues, asked the right questions, checked the answers and double checked them, then summed up the questions and answers and presented them to the public.

So, back to the January 1942 issue of Fortune magazine.  The lead story of that issue was titled “The Presidency: Its tradition is leadership in freedom. Will Franklin Roosevelt preserve that tradition against the world thrust toward the all-powerful state?”  The lead paragraph of the article stated, “Several years ago, during debate on the Neutrality Act, a delegation of congressional leaders went to the White House to discuss it with President Roosevelt. Afterward it was widely rumored that the President, angered at some phase of the argument over this attempt to hobble him in the conduct of U.S. foreign relations, had blazed out: “I could put this country into war in six weeks, and you know it.”

Again, not to digress, does the aforementioned paragraph sound familiar? Just change the names and the war from World War II to World War C.  But, back to the magazine.

The article on The Presidency went on to reprint a series of cartoons of several important presidents from Washington to Roosevelt, with the following caption at the end, “These are contemporary cartoons of the chief Presidents who, after Washington had endowed the office with his personal prestige, enlarged the powers of the presidency. One and all have been assailed as would-be despots. Sample alarm: “The eyes and hopes of the American people are anxiously turned to Congress… The will of one man alone prevails and governs the republic…The premonitory symptoms of despotism are upon us.” Henry Clay on President Andrew Jackson, December 26, 1833.

Case closed.  We need more magazines like the Fortune of 1942 and less talking heads like we see on TV where everything is breaking news.  Good magazines stop the rat race and the horse race and focus on the issues, in-depth coverage, or what some folks like to call slow-journalism.  Slow journalism is good journalism, race against time and the clock was, is and will never be good journalism.  The old saying in the 24 hours news cycle, “report first, check second” is the beginning of the ills of journalism.

In this faster than fast delivery of news and information, it is about time, time that we have in this “stay at home” order, to rethink the role of magazines and good journalism and deliver some great “slow journalism” to help inform, educate, and serve the “customers who count.”

Magazines that focus on those customers will continue to be the light at the end of the tunnel while other platforms will continue to be the train coming at you.

 

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Nothing New Under The Sun… Words of Wisdom and Words of Warning From A Century Ago

March 26, 2020

From The Vault…

A Mr. Magazine™ Musing…

“If you do not put good men into office bad men will put themselves in.” Calvin Coolidge, April 24, 1920

When it comes to journalism and the media, the platforms may change, but the message is still the same.  Today is just like yesterday and tomorrow is going to be like today.  There is really nothing new under the sun. A new twist from here, another from there, but at the end of the day, it is all the same.

Take a look at the April 24, 1920 (yes, you read that right), Leslie’s Illustrated Weekly Newspaper, The Oldest Illustrated Weekly Newspaper In The United States then, and my aforementioned statement will be as clear as crystal.

The cover shows a grim-fisted Uncle Sam with an open and empty U.S. Treasury safe box. The headline touts The Red Success in Russia and on the editorial page under the tag line: “STAND BY THE FLAG: IN GOD WE TRUST” has a guest note from Stephen C. Mason, then president of Association of Manufacturers.  Under the heading  “We Need the Open Shop,” he writes:

“The only truly American standard is the open shop, with equal opportunity for all. I believe every good citizen will agree with us that the time has arrived when organized labor in the United States had better take stock of its policies and practices from a thoroughly American standpoint. The American people are no longer going to accept lip service from those organizations which are leading the nation to the brink of the most serious economic and social crisis in our history. Oft-repeated declarations of Americanism and frequent disclaimers of Bolshevistic beliefs are not sufficient to conceal their constant efforts to stimulate unsound and dangerous industrial theories.”

I asked professor Joe Atkins, my colleague at The University of Mississippi’s School of Journalism and New Media, and our resident expert on labor unions and all things labor, to comment on Mr. Mason’s editorial.

His response: “Sounds like classic “Red Scare” verbiage from that era, a time when J. Edgar Hoover and the predecessor to the modern FBI were raiding unions and shutting down foreign language newspapers (the so-called “Palmer Raids”), all in the name of “democracy” when in reality it was a kind of American brand of fascism. All a “closed shop” means is a worker at a unionized factory shouldn’t enjoy the hard-won benefits that the union fought and struggled for without being a member of that union. All an “open shop” is, is a sweet-sounding effort to destroy the union.”

Another article entitled All Progress The Result of Economy (with great advice from a man who ended up being president himself, Massachusetts Governor Calvin Coolidge) and a subtitle: Some plain truth from Calvin Coolidge, “The Silent Man on Beacon Hill.”

By Fred John Splitstone

But the most amazing part of that interview was this section:

“The Men We Need in Office

“Here I thought of a remark made that morning by one of the Governor’s friends, who said: “The ruler of Italy is credited with saying that being a king is a business like any other, and that it is the duty of one who follows it to make good on the job. That is the conception that Calvin Coolidge has of office-holding, and he has devoted the past twenty-two years of his life to fitting himself to make good in whatever capacity the people may call him.”

I asked the Governor how we were going to get the kind of men he specified into public office.

“By each citizen realizing and doing his duty at the polls. If you do not put good men into office bad men will put themselves in. If you put good men into the elective offices they will see that the subordinate administrative places are properly filled. What we require, both in State and National affairs, is a class of officers who realize that the duty the government now owes to the people is to reduce their burdens by paying off the obligations that came from the war, rather than imposing additional burdens for the support of new projects. Government expenses must be reduced from a war to a peace basis.”

True words of wisdom, yesterday, today and tomorrow…

And as Robert Heinlein once wrote…
“A generation which ignores history has no past and no future.”

Peace in our times and stay well, stay safe and stay inside….

 

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From The Archives: On Playboy and Esquire… A Mr. Magazine™ Moment

March 25, 2020

From the archives, a Mr. Magazine™ 2019 moment on video about Playboy and Esquire. Both magazines were in the news this week, Playboy folding its print edition and Esquire reducing its frequency to 6X a year.

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From Isolated Connectivity To Social Distancing… A Mr. Magazine™ Musing

March 18, 2020

“I can’t get any closer, you know, it is this ‘social distancing’ thing.”

I have always said that digital introduced what I termed “isolated connectivity.”  So in reality we had over 20 years plus of practicing “social distancing.”

The big difference now is “isolated connectivity” was done by choice, “social distancing”  is not. So please don’t complain about staying at home for 14 days or so, you should, you must.

Stay well and stay safe.

Pick up a magazine or a book. Lose yourself in its great content and experience the magic of holding and touching the magazine or book and reading like never before. Also, it may not be a bad idea to turn off the television for few hours a day.

Just saying.

And this shall pass too.

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From The Roaring 1920s To The Storming 2020s… A Mr. Magazine™ New Year’s Musing…

December 31, 2019

Welcome to 2020… 

Whether it’s going to be the “Roaring ‘20s” again in the world of magazines and magazine media or the “Storming ’20s”, remains to be seen. But rest assured 2020 will go into the history books as the year of excellent vision, as you can see from my series of conversations with the movers and shakers of the magazine media industry (part 7 appearing Thursday Jan. 2)…

You know, Mr. Magazine™ had to bring this “vision thing” somewhere into the blog.  Now, that the  “2020 vision” pun is out of the way, and while we wait for this New Year to unfold, Mr. Magazine™ deduced that it would be apropos at the very beginning to look back 100 years to see where and what the world of print media was celebrating that first year of what would become the Roaring ‘20s.

Needless to say, Henry Luce, founder of Time Inc. and all of its many magazines, had proclaimed to his readers that the 20th century would be known as the “American Century,” and when he launched TIME Magazine in 1923, it was a manifestation of that 20th century and what was going on at the time.

I decided in this New Year’s musing to reflect back on two titles that were actually published in that first week of 1920, the leading weekly illustrated newspaper at that time, Leslie’s Weekly and from the trade side of the business, Campbell’s Courant, formerly The Optimist.

If we take a peek at these two magazines we will discover a couple of things: one, we will see how that really was the beginning of the “American Century,” by taking a look at what the (then) Secretary of the Interior, Franklin Lane, wrote in the editorial of that issue of Leslie’s Weekly, which you will find below verbatim, and we’ll also take a look at what the powers-that-be at Campbell’s Soup wrote in the introduction of their magazine.

However, everything wasn’t hunky-dory at the beginning of the Roaring ‘20s any more than they are today. But there was a hopefulness in the air after the end of WWI. And it was the end of the famed printer’s strike. And during that time, we must remember that print was the only mass media people had, so it was a very vital part when it came to receiving current information. So, anything that affected print, affected the mass population across the nation.

Leslie’s Weekly was happy to announce that after all the disruptions due to the printer’s strike in New York, that they were moving back to New York City from Chicago where they had been printing now that the strike was over, as you will read in an excerpt found below from the publishers.

And as we approach our own, hopefully, the 2020s will be more roaring than storming. Let us stride bravely into the New Year as our counterparts from yesteryear did, knowing that the industry we all love is strong and resilient. And as Mr. Magazine™ continues his conversations with the great magazine makers of today, we will see that their vision of the future is definitely 2020!

Leslie’s Weekly Jan. 10, 1920

Know America

By Secretary of the Interior Lane

As Edward Everett Hale used to pray, “Teach us to know that we are sons of the living God,” so I would pray also that we might know that we are sons of a living America. To know that is to know that we can solve our difficulties, answer our problems, and go on growing. For a living America is one that is not static, fixed, traditional, but one that is moving, living, growing, and therefore always ready for the day’s work. We have an American way of doing things, not a European way. Because we have an American conscience and an American sense of justice and an American common sense – these are our traditions and they are equal to any task.

Leslie’s Weekly, Jan. 10, 1920

To All Leslie’s Subscribers

The publishers of Leslie’s are pleased to announce that the strike of printers in New York and vicinity has ended in an amicable settlement and that the printing of Leslie’s has been resumed at the Charles Schweinler Press, from which we will receive the same prompt and efficient service that we have enjoyed for many years past

The strike made it necessary to place our work temporarily with a Chicago firm, and we were fortunate in not missing an issue during the strike, but the difficulties of manufacturing the paper more than one thousand miles from the office of publication were so enormous that our issues were unavoidably late in appearing. As it is a physical impossibility to gain the time lost, it has been found necessary to combine the issues of December 13th, 20th and 27th  into one large number; also to combine the issues of January 3rd and 10th, and the issues of January 17th and 24th. We will in this way resume delivery of papers to our subscribers on the regular schedule during the month of January.

To make up to the subscribers the issues missed by the combinations, all subscriptions will be automatically extended for four numbers beyond the normal expiration date. No correspondence on this subject will be necessary, and we would ask all of our subscribers to note carefully this announcement and to refrain from sending us unnecessary complaints at a time when the entire energies of our organization are being devoted to the restoration of the subscription service to its normal high standard.

Campbell’s Courant, Jan. 1920

To you, dear reader, our customer or business associate, in whose interest this publication was conceived and in whose service it has its being – to you, we earnestly and hopefully re-dedicate it. May “The Courant” prove a helpful and cheering friend during the New Year.

 

Until the next time…

See you at the newsstands…

Both today’s and the ones from yesteryear…

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