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“Is Print Media Obsolete?” – “Can You Physically Feel, Smell Or Touch The Internet?” Question Answered.

September 27, 2019

I bought the latest issue of Centennial Media’s Flea Market Home & Living recently, a magazine filled with great ideas and gorgeous images. And when I came upon the Editor’s Letter of this issue, as usual, as I do with all my magazines, I couldn’t wait to read it. The question was put out there that everyone in the industry may have asked themselves at one point in time: “Is Print Media Obsolete?” I was blown away by the eloquence and truth of Editor in Chief, Lisa Marie Hart’s answer, comparing a beautiful ink on paper publication to a weekend flea market overflowing with “great old stuff.” As I held the magazine in my hand and read her words, I knew what she was saying. That while many today may still think print is dead or dying, the proof is in the “paper,” so to speak. You can’t replace experiencing an intriguing flea market on a beautiful Saturday morning with just visiting a website. Same goes for experiencing a lustrous ink on paper magazine, pixels just can’t compare! Print Media will never be obsolete!

From the Editor

Since the mid-1990s, when I graduated as a magazine journalism major, there have been times we’ve all wondered, “Is print media obsolete?” When the dot.com boom arrived, and a fallen economy forced iconic magazines to publish their final issues, we feared the worst.

All for naught. We’ve learned that beautiful publications printed on real paper – just like weekend flea markets bursting with displays of great old stuff – can’t be replaced by online reading or shopping. As humans, we innately respond to the sense of touch.

At its best, the internet widens our perspective, reveals the heritage of antique finds and forges authentic connections.

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