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ACT 8 Experience: Exporting Your Brand. Abdulsalam Haykal, CEO, Haykal Group, United Arab Emirates

April 22, 2018

Abdulsalam Haykal, CEO of Haykal Group in the United Arab Emirates, addresses the Magazine Innovation Center’s ACT 8 Experience attendees via video. For reasons beyond his control, Mr. Haykal could not make it in person to the ACT 8 Experience, but he did answer Samir “Mr. Magazine™” Husni’s questions on what it takes to export a brand overseas and what are some of the pitfalls of taking titles from one culture to another… Here are his answers in two videos…

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