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WIN Magazine: The Day Magazines Paid For “User-Generated Content”… A Mr. Magazine™ Blast From The Past.

April 7, 2017

A Mr. Magazine™ Musing…

Magazines have been valuing their readers and their ideas for years, even before This Old House magazine became “Your Old House” for an issue a few years ago, allowing its readers to have free rein with the content. Also before many cooking magazines, such as titles from Southern Progress Corp., were asking its readers to share favorite recipes; and even before Roy Reiman built an empire based on a business model that worked successfully for him, where his readers wrote around 80 percent of the content of his magazines.

Today, it’s called “User-Generated Content” or UGC and there are all kinds of articles and inspirations out there to help one learn how to best utilize and collect this important – and you would think – newly discovered strategy. However, it’s far from new, as you read from the previous examples, and it’s certainly not unique to those prestigious entities either.

I opened up my Mr. Magazine™ Classic Vault recently and dug around inside, coming up with a beautiful title from 1939 called “WIN.” And it would appear this over 75-year-old magazine’s contents were entirely reader-written, wait – that’s the same as user-generated, correct?

The tagline for the first issue of WIN dated March 1939 reads: ‘The Magazine Written By The People – Photos – Stories – Gags – Poems – etc. And not only did this magazine accept content written by its readers, it paid them for it by utilizing the received material in a contest format. Somebody had on his or her thinking cap in 1939, that’s for sure. In fact, inside the magazine, next to its Table of Contents, there is this reminder: Don’t forget, $5,000 every issue.

It’s a very good execution of what many in the media business are trying to do today. And it’s a forerunner of that brand new catchphrase: user-generated. But just remember, there is nothing new under the sun; if we’ve done it today, guaranteed it’s a long shadow and being cast from someone many decades before.

Until the next Mr. Magazine™ Musing…

See you at the newsstand…

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