Magazines 2020: Launch, Distribute, And Make Money Again… 41 Experts Show You How At The Magazine Innovation Center’s ACT 7 Experience…February 13, 2017
The reimagining of magazines and magazine making will be alive & well at the ACT 7 Experience, April 25-27, 2017 at the Magazine Innovation Center in Oxford, Miss. From publishing, editing, printing, advertising, marketing, distribution and designing, leaders and experts from each field of the magazine and magazine media business will cover every facet of the world of magazines. There will be no page left unturned and no topic untouched as we get into the minds of some of the world’s greatest magazine makers and distributors.
So, join us for a spring magazine revival as we look toward Magazines 2020 and learn what it takes to make magazines make money again; make magazines rise again; and most importantly, what it takes to MAKE MAGAZINES GREAT AGAIN!
Magazines Matter Print Matters is our theme this year and below is the tentative agenda with all the confirmed speakers for the ACT 7 Experience… So do not delay and come join us for three days of Magazines, Music, and Mississippi!
Tuesday, April 25, 2017
ACT 7 Experience Opening Gala:
The Inn at Ole Miss
120 Alumni Dr.
University, Miss. (on campus)
6:00 p.m.: Registration and Reception
7:00 p.m.: Welcoming remarks – Samir “Mr. Magazine™” Husni
8:00 p.m.: Opening Keynote Address – Phyllis Hoffman DePiano, CEO, Hoffman Media –
Brian Hart Hoffman, Chief Creative Officer, and Eric Hoffman, Chief Operating Officer
9:00 p.m.: “Oxford on Your Own,” with shuttles from the Inn at Ole Miss to the Oxford Square and back
Wednesday, April 26th, 2017
7:30 a.m.: Breakfast (Overby Lobby in Farley Hall)
8:15 a.m.: “Setting the Stage for the ACT 7 Experience” – Samir “Mr. Magazine™” Husni
8:30 a.m.: Opening Keynote Address – Daniel Dejan, North American ETC, (Education, Consulting and Training), Print & Creative Manager for Sappi Fine Paper
“The Neuroscience of Touch: Haptic Brain/Haptic Brand”
9:00 a.m.: Reed Phillips – CEO & Managing Partner, DeSilva+Phillips
“How to Add Value to Your Brand Before You Sell It”
9:30 a.m.: John French – Former CEO of Cygnus Business, Former CEO of Penton and Former President of Business Magazines, Primedia
“Life Lessons in Adding Value”
10:00 a.m.: “Making Magazines Make Money Again”
Jim Elliott – President, James G. Elliott Company, leads a panel discussion on the topic with:
John French – Former CEO of Cygnus Business, Former CEO of Penton and Former President of Business Magazines, Primedia
Daniel Fuchs – VP, Publisher and Chief Revenue Officer, HGTV Magazine
Steven Mayer – Publisher, Plate Magazine
11:00 a.m.: Break
11:15 a.m.: Todd Krizelman – CEO, MEDIARadar
11:45 a.m.: Jerry Lynch – President, Magazine and Books, Retail Assoc. (MBR)
Trip to the Mississippi Delta – Hosted by Scott Coopwood, Publisher, Delta Magazine
12:30 p.m.: Boxed Lunch on the Bus & Trip to the Mississippi Delta
2:30 p.m.: B.B. King Museum, Indianola, Miss.
3:30 p.m.: Dockery Farms Historic District, Cleveland, Miss.
4:00 p.m.: Delta Blues Museum, Clarksdale, Miss.
5:00 p.m.: Downtown Clarksdale (Free to walk around and experience the Delta, Clarksdale-style)
6:00 p.m.: Ground Zero Blues Club, Clarksdale, Miss.
6:45 p.m.: Dinner at Ground Zero
9:30 p.m.: Depart Clarksdale heading back to Oxford
Thursday, April 27, 2017
7:30 a.m.: Breakfast (Overby Lobby in Farley Hall)
8:15 a.m.: “Continuing the ACT 7 Experience” – Samir “Mr. Magazine™ Husni
8:30 a.m.: Opening Keynote Address – Doug Kouma – Editorial Content Director, Meredith Core Media
9:00 a.m.:Distribution 2020 – Panel Consisting of:
Jay Annis – VP/Business Manager, Hello & Hola Media Inc.
Steve Crowe – VP/Consumer Marketing, Meredith
Eric Hoffman – COO, Hoffman Media
Curtis Packer – Director of Promotions, OTG
David Parry – President & CEO, TNG
Sebastian Raatz – Executive VP, Bauer Publishing, U.S.A.
Tony Romano – CEO, Co-founder, Topix Media Lab
10:30 a.m.: Break
10:45 a.m.: “Tales of a Magazine Launch” –Tony Silber, VP, Folio, leads a panel discussion on the topic with industry leaders from printing, publishing, production, and distribution:
Ron Adams — Publisher, Via Corsa magazine
Laura Bento – Founder and Editor, Good Grit magazine
Brian Hart Hoffman – Editor in Chief, Bake From Scratch magazine
Michael Kusek – Publisher, Take magazine
Gemma Peckham – Founder and Editor, ROVA magazine
Lukas Volger – Co-founder/Editorial Director, Jarry magazine
12:00 noon: Boxed Lunches
12:45 p.m.: “Launching a New Magazine? Here’s How You Do It”
Joe Berger – Publishers Marketing & Sales Consultant, Joseph Berger Assoc.
Nicole Bowman – Founder & Principal, Bowman Circulation Marketing
Ingrid Jakabcsin – Senior VP, Procurement & Distribution, TNG
Steven Knapp – Emmy Award winning Producer/Director, entertainment & advertising
Marshall McKinney – Design Director, Garden & Gun
Jennifer Reeder – VP, Sales, Democrat Printing
Steve Viksjo – Co-founder/Creative Director, Jarry magazine
2:15 p.m.: Franska Stuy – Founder and Editor, Franska.nl, The Netherlands
“Life in Digital”
2:45 p.m.: Break
3:00 p.m.: Bo Sacks – President/Publisher, Precision Media Group
“The Truth About Digital Advertising Lies…”
3:30 p.m.: John Harrington – Partner, Harrington Associates, Former Editor/Publisher, The New Single Copy
“Why I’ve Learned: A Personal Perspective.”
3:50 p.m.: “Life in Custom Publishing”
Christian Anderson – Associate Publisher, iostudio
Bobby Stark – President, Parthenon Publishing
4:30 p.m.: Alison Baverstock – President & Founder, Alison Baverstock and Associates, The United Kingdom
“How to Build a Community through Shared Reading of a Printed Book”
6:00 p.m.: Closing dinner and Closing Keynote address – Sylvia Banderas, Publisher/VP, Integrated Sales, Hola!