Mr. Magazine’s™ Presents min 30 Hottest Launches For 2016!October 5, 2016
It’s that time again; time for the 30 Hottest Magazine Launches of the Year (October 2015 through September 2016) and 2016 was an absolutely bona fide year for new magazines. Content was diverse and designs were divine and they just kept coming each and every month. Happily, new magazines have shown no signs of slowing down over the years, even with the naysayers predicting the death of print. That magazines were, are and always will be a reflector of our society and a concrete part of it forever is a fact that Mr. Magazine™ said all along and will continue to say as long as there are human beings to hear it.
Once again, in conjunction with min; we will be presenting the awards to the 30 Hottest Launches at a breakfast celebration on December, 8, 2016 at the Yale Club in New York City. The event will begin at 8:00 a.m. and conclude at 10:00 a.m. Along with the 30 Hottest, we will also announce and present awards to: The Hottest Publisher for 2016, The Hottest Editor for 2016, and The Number One Hottest Launch for 2016. This year promises to be one of the best yet! So join us for all of the fun and excitement!
Since beginning this very daunting task of selecting the 30 Hottest Launches, considering the love I have for all magazines, many have asked what the qualifications for making Mr. Magazine’s ™ list for the 30 Hottest Launches are and the first and foremost qualifying factor is you have to be a magazine. And if you’re not print, you’re not a magazine. Some might think that consideration is pretty obvious, I do; however, in this digital age, you might be surprised at what some consider a magazine.
The next qualifying factor is the time frame. The magazines chosen had to be published between the months of October, 2015 through September, 2016, and there were a total of 790 new magazines for that period that we had actual physical copies of, with 217 of those having regular frequency. The quality content and amazing designs were beyond the pale and selecting only 30 out of the 217 with promised frequency was almost impossible. Almost.
But when Mr. Magazine™ has a job to do, he gets it done. How is the actual selection process conducted, you might ask? It’s simple really, yet as complex as the cosmos. Between the months of October 2015 through September 2016, all new magazine titles with a regular frequency and that we have actual physical copies of are carefully considered for this very important list. The chosen magazines are selected based on a certain criteria.
In reaching my decision on what makes a hot magazine, by far the number one criteria point is the audience’s reaction to that magazine. How did the overall marketplace react and how did its intended audience respond to it? And just as important; how did the industry behave toward it? These questions are the first thing I ask upon selection of the hottest 30. And once I’ve answered those initial questions, then I really get down to work. Remember my mantra: Audience First.
For example, major industry leaders’ launching new print magazines certainly is something that must be recognized because it speaks of the power of the medium. These people aren’t in the business of wasting dollars on something that has no value, especially when those new babies are some of the absolutely best of the best. This time around there was new offerings from publishing giants such as Condé Nast, Meredith and the southern-born Hoffman Media. For companies as distinguished and successful as these to create and bring new titles into this digital world signifies the good health and power of print.
And then there are the entrepreneurs, with their vision and determination to launch their magazine no matter the cost to their wallets and their emotions; they are no less amazing. Some of the best titles I’ve seen in a long time are among our Top 30 and they come from relatively unknown publishers who are not without experience, just without the stolid names that audiences know so well. Magazines such as: Kazoo, Jarry and Pallet.
So, the criteria for selection is based on factors that include creativity and audience reaction first and foremost, and then industry trends and as always, those rogue wildcards out there that just won’t be denied and seem to make some of the best magazines around.
Also, something has to grab my attention to be selected as a hot new launch, based on the comparative analysis of all the other magazines that are out there. To me, every new magazine is a good magazine. Any new launch is a good launch. I’ve always said my connection to ink on paper is a mutual one, but one that chose me first, albeit willingly. The passion that I have for magazines is not one that I can deny, nor do I even want to. We are connected and I love it.
So, without further ado, here are the 30 Hottest Launches for 2016 in alphabetical order: