Archive for December, 2015


Simple Grace Is Mr. Magazine’s™ Launch Of The Year. Organic Life Is Mr. Magazine’s™ Re-Launch Of The Year.

December 3, 2015

Simple Grace: Launch of the Year 2015

Simple Grace-3 (2) In my office hangs a sign that reads: there’s always hope, a simple phrase that holds a wealth of meaning. And in 2015 Bauer Media Group U.S. launched its own message of hope in the form of Simple Grace magazine.

Simple Grace magazine is a groundbreaker—a faith-based magazine from a secular publisher who saw an opportunity in the marketplace. It’s an “Audience First” approach to publishing, an approach that Bauer has mastered with all their publications. However, this time, with a completely new concept.

Simple Grace was the brainchild of Editor-in-Chief Carol Brooks and in a Mr. Magazine™ interview earlier in the year she defined it as “your daily dose of hope,” which I think we can all agree is something that is extremely needed in the world that we live in today.

But Bauer didn’t just use emotional facts for their reasoning behind the introduction of a daily devotional magazine into their repertoire of titles. Between readers’ response from First for Women (a magazine that Carol has directed as editor-in-chief for the last 13 years), and the intense research on the market of what was and was not out there, Simple Grace was born from their reader’s desires to include God more as a part of their daily lives. Audience first is not only a Mr. Magazine™ mantra, but Bauer’s as well.

The magazine is a monthly devotional with daily inspirational Bible quotes and content that is geared toward the love, kindness and support of God and stands out as the first digest-sized, devotional magazine, targeting a mass audience on newsstands in the US.

Being first and going somewhere no one else dares to go, is something Bauer firmly believes in when they believe in the product. And Simple Grace is something that is near and dear to their heart and has the company’s full support.

And it is Mr. Magazine’s™ choice for the Hottest Launch of 2015.

Organic Life: Relaunch of the Year 2015

Organic Life-18 (2) Rodale’s Organic Life is a magazine that celebrates the idea of living healthier by empowering its readers, whether they are die-hard, fully immersed people in the world of organic, or just discovering it for the first time. It welcomes everybody to the table with a beautiful, immersive print magazine that responds to the reader’s desire to live a healthier life by offering a whole new approach to how we look at food and our bodies. It’s recipes and stories and tips that can show you the organic way might be the best way for you to live your life.

Organic Life is a relaunch of the company’s flagship brand Organic Gardening and a stylish guide to living naturally in the modern world. By rebranding Organic Gardening into Organic Life, Rodale has taken a concept that its founder, J.I. Rodale, believed in so strongly when he started the company all those years ago, and brought it up-to-date for the 21st century, making it a tremendous tool for the organic movement that is sweeping our country today.

Under the watchful eye of Editor-in-chief James (Jim) Oseland, the first issue of the magazine delivered 158 hefty pages, from which 54 pages were advertising. From the moment of conception, to the hour of delivery, this is the story of a perfect magazine relaunch in 2015. It’s a relaunch, but it’s so much more than that. J.I. Rodale founded Rodale in 1930. His granddaughter, Maria Rodale, delivered on the dream that her grandfather envisioned 85 years ago. That vision is encapsulated between the covers of Rodale’s Organic Life magazine.

It’s the culmination of a dream and the continuation of a legacy and it’s Mr. Magazine’s™ Relaunch of 2015.


November Brought Us A Bounty Of New Titles To Be Thankful For…79 Total & 23 With Promised Frequency…

December 2, 2015

The month of November saw a cornucopia of new titles hit the marketplace, 23 of them promising frequency, including two arriving at the newsstands for the first time, and 56 specials and bookazines; all getting us ready to settle down for a long winter’s read. Our specials ran the gamut from holiday recipes to trains, planes and Frank Sinatra. And our frequencies were chock full of the artful and beautiful coloring books for adults that offer relaxation and a meditative spirit for those busy Christmas shopping days ahead. There was something for everyone in the month set aside for giving thanks for our many blessings. And Mr. Magazine™ is certainly thankful for magazines and all the joy they bring to everyone…

And here are the charts comparing Nov. 2015 to Nov. 2014.
Nov 2015 vs 2014 pie graphs

Nov 2015 v 2014 top categories bar graph

Until next month…

Up first our Frequency titles:

A Green Beauty-15 Art Therapy for Seniors-11 Baseball History & Art-13 Casual Game Insider-7 Color Magazine-14 Distiller-16 Ever After High-10 Flying Colors-20 Inspiring Color Designs-22 Jacobin-1 Just Go-5 Mind Body Zen Coloring-19 Pallet-4 Sabor-3 Splash of Color-21 Star Wars-6 The Art of Mandala-17 The Creeps-18 The Crown-9 The Sewing Box-12 Uncrate-2 Wallpaper-23 Women's Golf-8

And now our Specials:

Albert Einstein-18 American Inventors-3 Are we alone-19 Best of amazing animals-7 Best-Ever Recipes-21 Better Homes & Gardens Our Holiday Recipes-14 Big Foot-3 Bob Marley-4 Bon Apetite Holiday-24 Cakes & Pies-36 Color Me Delicious-12 Color Me-20 Coloring Book Creations-20 Cosmo Best Advice Ever-14 Design Life-5 Disney Frozen More Magical Moments-35 Food Network Easy Baking-23 Frozen-9 Gluten Free & Easy-11 Gone With the Wind-1 Holiday Home-10 How To Solder Jewelry-31 Indivisible-29 LIFE Bond-8 Mad Spoofs Sci Fi-16 Men's Health EAT-22 Miracles of Faith-13 More Trains of the 1950s-7 Mother Earth News A Guide to Saving-1 National Geographic Your Brain-9 Newsweek The Year in Review-25 People Celebrates Days of Our Lives-4 People Style Watch-22 People The Hunger Games-15 Rock & Gem Gold-30 Rolling Stone Bob Dylan-17 Serial Killers-16 Sinatra at 100-15 Smithsonian 100 Greatest Adventures-6 Springsteen-32 Star Wars 100 Defining Moments-34 Star Wars Heroes and Villains-33 Star Wars-6 Suippressor-5 Taylor Swift-17 The 100 greatest vinyl of all time-12 The Best of Grit-10 The Best of Vanity Fair-21 The Story of Santa-2 Thomas & Friends-11 Tiger Beat-18 Ultimate Book of space-2 Ultimate Finisher Guide-13 USA Today Thanksgiving in America-19 Watch Time Design-8Who is Jesus-28


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