A Revival In the Business of New Magazine Launches… The First Six Months Of 2015 Official Mr. Magazine™ NumbersJuly 1, 2015
Contrary to what you may have read or seen in some media reports, the growth in the magazine industry is not done, in fact the opposite is true. So here is my tally of new magazine launches for the first six months of 2015 compared with those from the first six months of 2014. Chart one compares the numbers of the first six months, chart two compares the number of the June launches, and chart three compares the different categories from June. (I do have each and every one of those magazines in my possession. Nothing gets coded, counted, or scanned unless I have a physical copy of the magazine).
While the numbers are down by 5 magazines in the frequency titles, what is worth noting is that every major magazine and magazine media company has launched a new magazine during the first half of 2015. A first in a long long time. And the same holds true for the publishers of bookazines. It’s a very good sign indeed when the big players are taking note of the power of print once again and breathing new life back into their ink on paper entities. Some magazine and magazine media companies are putting out three to four new bookazines on a weekly basis.
So, the numbers are good, the health of the industry is good and the light at the end of the tunnel is starting to look like the light and not the train coming…
So here are the charts comparing the first six months, followed by the June charts, and a few magazine covers of the last six months.
New Magazine Launches First Six Months 2015 and 2014
Magazine Launches in June 2015 by Numbers
And for your eyes only, here are some of the recently published new magazines. To see the entire set of new magazines please visit my sister blog www.launchmonitor.wordpress.com