New Magazines Enjoying A Strong Spring Time… Rediscovering PRINT.April 29, 2015
The beauty of Springtime, in large part, is always the fresh, new buds that Mother Nature gives birth to and then nurtures with her showers and warmer temperatures.
April saw major publishers doing the same thing with their brands, giving birth to beautiful new magazines and cosseting them with the care and concern that only a parent can.
A total of 70 new titles hit the newsstand for April and 20 of them were with regular frequency. Out of those 20 newborns, 5 of them were delivered from large-scale publishers that show no fear in the face of cynics who still decry the value of print in today’s world. Print is on the rise; was there ever any doubt?
From National Geographic’s ‘History’ to Bauer’s powerhouse, ‘Simple Grace;’ the big houses are once again inking up their printers and truly having a good old-fashioned ‘print’ revival. Meredith launched ‘Parents Latina;’ Smithsonian has decided to take quarterly ‘Journeys’ and Rodale is educating us on the ‘Organic Life.’ What more could a magazine lover ask for? Maybe to see the beautiful covers?
So, first here are the numbers for April 2015 launches compared to that of April 2014 as seen in chart 1 and in chart 2 below are the top categories for both years.
To see each and every launch of April and every other month please visit my Launch Monitor blog at www.launchmonitor.wordpress.com