Mr. Magazine™ Launch Monitor: A Healthy First Quarter And Second Quarter Opens With A Bang…April 5, 2015
The first quarter of 2015 ended with 191 titles – down 19 titles from the 210 titles appearing in the first quarter of 2014. The largest drop were the titles published with the intention to appear at least four times a year on the nation’s newsstands. The total of new magazines with frequency in 2015 was 45 titles compared to 61 titles in 2014. As for the specials and book-a-zines, the numbers almost ran neck-to-neck with 2015 producing 146 titles compared to the 148 titles from 2014. To see each and every magazine launch click here.
The first chart below illustrates the total number of the titles, average cover price, average subscription price, average number of advertising pages, and average number of pages of the new magazines.
The second chart below compares the top 10 categories of the new launches in 2015 to those in 2014.
And A strong start for Second Quarter:
The month of April is still in its infancy, but three major new launches are already on the nation’s newsstands with a fourth one arriving soon. Meredith was the first publisher to introduce the quarterly Parents Latina, National Geographic Society followed with the bimonthly National Geographic History, and Bauer Publishing with the monthly Simple Grace. Rodale is getting ready to launch Organic Life in ten days. A strong start for quarter two of 2015 and a good sign of a healthy and hefty spring ahead… and by the way, did I fail to mention that all these new launches are magazine launches, as in ink on paper launches? I guess March showers are indeed bringing in April flowers!