Interactive Print Magazines: Open Here, Smell There and Other Print Goodies.November 20, 2014
It must be the holidays and magazines are celebrating with new creative tricks and lots and lots of red covers. Four magazines, all from Hearst Magazines, grabbed my attention for their creativity and interactivity of their covers.
Woman’s Day with its “Open Here for a whiff of gingerbread.” Once you open the window on the cover you can rub and sniff the “cute gingerbread reindeer cookies!” If that does not entice you to buy the magazine, I do not know what will… See the video below:
O, The Oprah Magazine has a cover with a gate-fold and three windows to open. One on the front cover and two on the inside gate-fold. Each window has a message under the opened window from Oprah. Also there is also a message from IkEA which sponsored all three windows and the ad inside the back cover and its gate-fold. Take a look:
As for Dr. Oz The Good Life and Good Housekeeping magazines, each of the two titles sports two different covers to choose from. Take a look and let me know which one do you like best.