Archive for August, 2014

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Magazine Innovation Center Presents: A Think and Do Experience. Meet the Speakers of the ACT 5 Experience

August 7, 2014

act5_poster What has become an obligatory annual pilgrimage to the Magazine Innovation Center in Oxford, MS, the Amplify, Clarify and Testify (ACT) Experience, is the only think and do experience that puts the magazine and magazine media experts together with other industry experts from all over the world in addition to 25 to 30 magazine students (future industry leaders) from The University of Mississippi’s Meek School of Journalism and New Media. The goal of the Experience is to generate executable ideas for the magazine and magazine media industries. Space is limited so the sooner you register, the better the chances that you will be able to join the ACT 5 Experience. Click here to register or get more information.

This year’s experience takes place Oct. 7-10 and features (as of today with many more to come) some of the biggest and brightest names in magazine and magazine media industry leaders. The confirmed speakers so far are (in alphabetical order):

Gil Brechtel
President, Magazine Information Network (MagNet)
Alysia Borsa
SVP, Data and Mobile, Meredith Corp.
Vanessa Bush
Editor in Chief, Essence magazine, Time Inc.
Craig Chapman
Producer, Real Food Real Kitchens
Michael Clinton
President, Marketing and Publishing Director of Hearst Magazines
Steve Davis
President, Kantar Media’s SRDS
James Elliott
President, The James G. Elliott Company
Robert Hanna
Co-Founder, SVP Sales, Burst Media
John Harrington
Publisher, The New Single Copy
Brian Hoffman
EVP/Chief Creative Officer, Hoffman Media
Dana Points
Content Director, Meredith Parents Network
John Puterbaugh
EVP & Chief Digital Officer, Nellymoser
Malcolm Netburn
Chairman, CDS Global
Bob Sacks
Founder, Precision Media
Lisa Scott
Executive Director, Periodical and Book Association of America
Greg Sullivan
Co-founder and CEO, AFAR Media
Espen Tollefsen
CEO, Interpress, Norway
Bryan Welch
Publisher & Editorial Director, Ogden Publications
Haines Wilkerson
Chief Creative Officer, Morris Media Network
Tom Witschi
EVP, Women’s Lifestyle Brands, Meredith Corp.


Click here to register.

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What Goes Around, Comes Around: Peter Max’s City Covers…

August 5, 2014

Screen shot 2014-08-04 at 6.04.31 PM There is nothing new under the sun and there is nothing new in the creative work of magazine designers and chief creative officers. When I saw Niche Media’s city magazines (Gotham, Ocean Drive, Boston Common, et. al.) use the famous art work of Peter Max to illustrate their magazine covers this month, I had a flashback to Oct. 2009 when Where magazine used Peter Max to illustrate 20 of their 37 titles.

I asked my friend Haines Wilkerson, Chief Creative Officer at Morris Communications*, publisher of Where magazine, whether he thinks imitation is the sincerest form of flattery. His “creative” answer:

“Peter Max is amazing with how much he can do when focused on a single theme, even when revisiting it years later to expand upon the idea. At Where®, we loved working with him on our network-wide “Where® Covers America” set in 2009. We all marveled as each cover art piece arrived, eventually coming together as a box set of 20 destinations, all released simultaneously with our October issues of that year. It’s great to see our friends at Niche having the same fun, to the Max.”

See six samplings of the Where covers from 2009 and the corresponding covers from Niche Media’s 2014 cities below and judge for yourself.

NewYork_PMax_NoDateBIGGotham-86

WashDC_PMax_NoDatecapital file-85

Miami_PMax_NoDateOcean Drive Miami

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Screen shot 2014-08-04 at 4.27.27 PMimages-2

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© Samir “Mr. Magazine™” Husni, 2014.
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* For the record, I work as a consultant for Morris Communications but had nothing to do with the Peter Max covers. They were Haines Wilkerson’s idea and execution.

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Now You See It, Now You Don’t: National Geographic Traveler and the Vanishing Yellow Border

August 4, 2014

National3-82National2-81National-80 National Geographic Traveler, the number one selling travel magazine on the nation’s stands, wants to do even better… Enter the newest “test.” No, it is not the image, or the type, or even the price. National Geographic Traveler is testing the famous eternal trade-marked yellow border.

Three different covers are currently on the newsstands: one with a full yellow border, one with a fading yellow border (the norm for the last two years or so) and one with no yellow border.

Which one do you think will give NGT a sales lift on the newsstands? Let me know what you think, but first read what Keith Bellows, NGT, VP and Editor in Chief told me about this test:

“You really can’t assume that what worked on the newsstand a few years ago still does. We ‘re doing well– but can we do better? There are supposedly ‘rules’ for what does well on newsstands but rules don ‘t sell magazines. We are now testing every approach to see if we can get 5 percent smarter–and do 5 percent better. After 30 years of building covers for newsstand, I’ve learned four things–channel your readership and what you know them to want; trust your gut; factor in all the ‘science’ your circulation folks live by; and know that nothing is certain–particularly that you win or fail partly because of what your competition does…from color and lines to subject and approach. We have an iconic brand and are trying to figure out how best to leverage it.”

© Samir “Mr. Magazine™” Husni, 2014.
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Mr. Magazine™ Launch Monitor: It Was A Jubilant July – With 77 New Titles – 22 With Frequency…
See each and every one of the new magazines’ crop. Click here to view.

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