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Traveling the World One New Magazine at a Time… A Mr. Magazine™ Musing.

July 31, 2014

When many people travel they attempt to learn words and phrases from their host countries in order to communicate and understand the local citizens better – and while that is a most noble and natural cause; when Mr. Magazine™ travels, not only is communication a priority, but also the word “new” is paramount on his list. Whether it’s nouvelle, noveau, jadīd or neu; Mr. Magazine™ revels in the many ways to say the word new.

husniinriga At the newsstands in Riga, Latvia.

Why, you might ask? Because new inserted before the word magazine is an exciting prospect to me and when you put the word stand behind it (OK – plus an extra “s”), the word newsstand is born. And I ask you; what could be more thrilling than new magazines and newsstands in foreign countries?

I can’t think of anything.

While most people when traveling to foreign lands are picking up a guide or a map to the best museums or the best places to visit, such as the National Museum of Beirut, Belem Tower in Lisbon or Table Mountain in Cape Town, South Africa, Mr. Magazine™ is searching for newsstands, asking locals to show him where the best in the city he’s visiting is located and the quickest route to get there.

And visiting I did. In the last five months or so, my travels took me to Cape Town, South Africa…Riga, Latvia…Paris, France…Amsterdam, The Netherlands….Lisbon, Portugal…Helsinki, Finland…Munich, Germany and Beirut, Lebanon to name a few.

I have delivered presentations and seminars ranging from trends in magazines to the need to place the customer or the audience first in these wonderful countries and while the presentations and the meetings went very well, it is that newsstand street education that was the secret ingredient that held all the seminars and presentations together.

A newsstand in Riga No shortage of magazines in Riga, Latvia.

There is a lot to be learned from a visit to a newsstand anywhere in the world, they remain the best reflector of any society and the latest magazines found there are the new blood of any newsstand. And as I traveled the globe this summer, it dawned on me that this revelation must be shared to be appreciated. So typically, I began to buy these new magazines, searching nooks and crannies of cities so beautiful, they took my breath away, to find sometimes quaint, sometimes immense newsstands across the world. And from my determined hunts, I gathered some of the finest and most creative ink on paper products that I have seen in a long time.

So for your viewing pleasure, take a look at the treasures I brought back from a few of the world’s newsstands and…Vive le pouvoir des revues imprimées!

Until my ship sails again…
Mr. Magazine™
© Samir “Mr. Magazine™” Husni, 2014.

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2 comments

  1. Prof. Husni..this was a great piece on some of the potential distribution opportunities that many publishers ignore. Do you think a “Discover Hollywood” magazine themed to all things about seeing and visiting the real (as opposed to reel) Hollywood offers for tourists would do well for foreign consumption?
    Jeffry


  2. Thank you for such a visual treat. There’s much here to see and to think about. But that arresting photograph on the cover of Woof of a curious, engaging and happy dog says more to me than I can even begin to describe.



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