Let’s Get Real: Setting the Record Straight on New Magazine Launches: Q1, 2013 vs. Q1 2104. A CommPro Exclusive.April 1, 2014
The number of new magazine launches (only ink on paper) with a frequency in the first quarter of 2013 is 56, not the reported 23. The number of new magazine launches with a frequency in the first quarter of 2014 is 62, not the 35 reported. It is time to set the record straight.
If there is anyone who enjoys the good news of higher numbers and more magazines coming to the marketplace, it will be me. However, just making up a story of a tremendous huge increase between one year and another is NOT the journalism that I know.
The new magazines are listed on my launch monitor, month by month, including every cover of every magazine that I acquire. So, the list on the monitor, is what Samir “Mr. Magazine™” Husni was able to locate, buy or obtain before the magazine is included. This being said, it means that those numbers are the minimum of what is out there. There is more. America is a large country and one person alone is sure to miss few titles here and there. So the minimum number of new magazines launched in Q 1 of 2013 is 56 compared to the 62 in the first quarter of 2014. Statistically speaking, it is almost the same number. A great number indeed, but not much better than last year’s.
New ink on paper magazines continue to arrive at the marketplace. Porter, Dr. Oz The Good Life are not but two such titles. Established magazines which abandoned print are coming back too. Newsweek and Sesame Street are not but two such titles.
For the record, check the intro of the press release from Niche Media about Austin Way magazine (I have the release, but do not count the magazine a launch until the magazine is out in September of 2014.
NICHE MEDIA ANNOUNCES AUSTIN WAY,
NEW REGIONAL MAGAZINE FOR AUSTIN, TX
NEW YORK, NY (January 24, 2014) — Niche Media Holdings, LLC, the country’s preeminent publisher of regional lifestyle magazines announces the launch of AUSTIN WAY, a new magazine for Austin, Texas. The announcement was made today by Niche Media’s President & COO, Katherine Nicholls. Austin Way’s inaugural issue will be unveiled in September 2014 and will be published six times a year with a circulation of 50,000 copies.
As for the magazines that were actually launched and are on the newsstands, visit my launch monitor blog here.
© Samir “Mr. Magazine™” Husni, 2014