When in Comes to Ads, Ad Agencies, and Ad Sales Today, Mad Men Don’t Exist: The Mr. Magazine™ Interview with Stephen Davis and James G. ElliottMarch 18, 2014
Advertising Sales and Ad Agencies today are nothing like what you see on Mad Men. In an exclusive interview with Steve Davis, president, SRDS & Healthcare Research at KANTAR Media and Jim Elliott, president and founder of the James G. Elliott Co., Inc., Mr. Davis and Mr. Elliott explain to Mr. Magazine™ the reasons behind their research and the major findings of their recent study dealing with ad sales and advertising.
The study was conducted and analyzed earlier this year. The findings are based on invitations that were sent to 4000 individuals and agencies with access to one of the many SRDS databases. Participants who completed the study were given an incentive. A total of 204 individuals responded before entry was cut off. It was a five-page questionnaire done online. Both the research director of SRDS and the James G Elliott Company worked in tandem on the mechanics of this study.
Click on the video below to watch my interview with Mr. Davis and Mr. Elliott and to download the entire study from SRDS click here or click here to download the study from the James G. Elliott website.
© Samir “Mr. Magazine™” Husni, 2014.
New: Mr. Magazine™ Monday Morning newsletter. Free and delivered to your in box every Monday. Click here to subscribe.
Issue Preview 2 is now available. Click here to view.