The Mr. Magazine™ First Ever E-Roundtable with 10 Magazine Media CEOs and Presidents
What are some of the largest magazine media companies expecting from 2014 in the world of magazine media? What are Active Media Interest, American Media, Inc., Condé Nast, Dennis Publishing, Hearst Magazines, Heinrich Bauer USA, Meredith Corp., Rodale Inc., The Taunton Press and Time Inc. up to in 2014?
In my Mr. Magazine™ Manifesto for 2014 I unveiled my expectations for the upcoming year, but I’m on the outside looking in. What, I wondered, were the expectations of those people who are on the inside; the ones in the trenches who have to make the wonderful magazine experiences happen each and every day?
Just as Charles Dickens, one of the Masters of Literature, penned his “Great Expectations” I asked a few Masters from the magazine media world to do the same…to share with me their “Great Expectations” for this brand new year, 2014. I focused my questions on four areas of concern: new magazine media launches, circulation and distribution, advertising, and the audience of magazine media in 2014.
And just as Pip filed away Abel Magwitch’s shackles in the original masterpiece; I wanted to grind down and collect a few shavings of gray matter from some of the most in-the-know CEOs and presidents in today’s magazine media world. Not their predictions for this year, but rather their goals and expectations to what they want to accomplish in 2014.
The CEOs and presidents are, in alphabetical order:
Hubert Boehle, CEO, President, Heinrich Bauer USA, LLC,
Publisher of magazines such as Woman’s World, In Touch, Closer…
David Carey, President, Hearst Magazines,
Publisher of magazines such as Good Housekeeping, Esquire, House Beautiful…
Steven Kotok, CEO, Dennis Publishing, USA,
Publisher of magazines such as The Week, Mental Floss…
Steve Lacy, CEO, Meredith Corp.,
Publisher of magazines such as Better Homes and Gardens, Family Circle, Parents…
David Pecker, Chairman, President and CEO, American Media Inc.,
Publisher of magazines such as Star, National Enquirer, Men’s Fitness…
Tim Rahr, President, The Taunton Press,
Publisher of magazines such as Fine Cooking, Fine Home Building, Fine Woodworking…
Joe Ripp, CEO, Time Inc.,
Publisher of magazines such as People, TIME, Fortune…
Scott Schulman, President, Rodale Inc.,
Publisher of magazines such as Prevention, Men’s Health, Women’s Health…
Bob Sauerberg, President, Condé Nast,
Publisher of magazines such as Vogue, The New Yorker, Wired…
Efrem (Skip) Zimbalist III, Chairman and CEO, Active Interest Media.
Publisher of magazines such as Backpacker, American Cowboy, Amazing Wellness…
So starting tomorrow you will be able to sit back and enjoy another masterpiece: “The Great Expectations” of 2014 for the magazine media industry from the people who know it up-close and personally. Their “expectations” will be divided into four categories: New Launches, Circulation and Distribution, Advertising, and Audience.
You will find out their answers on a daily basis, starting tomorrow:
•Tuesday – New Launches
•Wednesday – Circulation & Distribution
•Thursday – Advertising
•Friday – Audience
I hope Mr. Magazine’s™ deep dive into “The Great Expectations…” according to the top moguls in the magazine media world, will provide all media observers with the true road-map for the status and future of the magazine media industry in 2014.
Stay tuned for a daily dose of “Great Expectations”!
©Samir “Mr. Magazine™” Husni, 2014