Archive for January, 2014

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January Magazine Launches Are HOT, HOT, HOT… Unlike the Month’s COLD Temperatures.

January 31, 2014

With the news that American consumers bought at the newsstands more than 12 million copies of different magazines each and every week of 2013 (thanks MagNet for sharing the news), now comes an additional 77 new titles to pick from. There is no shortage of new magazines regardless of the weather, the location, the subject matter, etc. etc. etc.

In January alone new titles appeared on the nation’s stands covering every conceivable topic one can think about and some that you do not want to think about. From Adult to Sesame Street new magazines left no “reader” behind. Magazines are aplenty and as the good folks at MagNet say “customers continue to show that they are willing to pay good money in a tough economic environment for high quality publications, especially if they can’t get those same publications more cheaply through subscriptions.”

To check each and every new title appearing on the stands in January click here, and here is a sample of six new magazines from the January Mr. Magazine™ Launch Monitor.

Adult-18Electric Bike-19Mud & Obstacle-68Sesame Street-12UnTacked-4Zeroed-7

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Warning: Do Not Kill Your Print Publication Before You Watch and Read This.

January 27, 2014

The Mr. Magazine™ Interview with Dr. Robert Magee, Assistant Professor, Virginia Tech State University

“Ceasing a print publication in favor of an online-only publication might hurt the effectiveness of an organization’s marketing communications, and managers should not make the decision based on cost alone.”

Robert Magee, Ph.D.We are living in a digital era. This is a fact. No debate here. The debate that is raging in the magazine media industry is whether digital will replace or should replace print as the preferred method of delivery. The same debate is also taking place on college campuses as to whether universities should keep their printed alumni magazines or replace them with an online version.

Dr. Robert Magee, assistant professor at Virginia Tech State University, opted to take a scientific approach to this debate in an attempt to reach a definitive answer. So before you decide to kill your printed publication watch this Mr. Magazine™ Interview with Dr. Magee, and read the abstract below of his paper entitled: Can a print publication be equally effective online? Testing the effect of medium type on marketing communications that was published in Marketing Letters, a publication of Springer Science + Business Media.

Click below to watch my interview with Dr. Magee…

And read the abstract of his field experiment below:

Faced with budgetary pressures, many marketing communication managers are canceling the print distribution of their flagship magazine in favor of an online version. However, if the online publication is less effective in achieving the organization’s goals, this move may be ill advised. In a field experiment, subscribers of a promotional magazine received either a print version of the magazine or an e-mail invitation that linked to the online version.

The print version had a higher open rate than did the online version. In addition, print readers had higher recall memory and engaged in more browsing. Ironically, although younger readers indicated a preference for receiving an online version, the effect of medium on memory performance was strongest among the younger readers.

Therefore, ceasing a print publication in favor of an online-only publication might hurt the effectiveness of an organization’s marketing communications, and managers should not make the decision based on cost alone.
© Springer Science+Business Media


To read the entire paper click here
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Magazine Media Audience: The 2014 Magazine Media Moguls’ Great Expectations As Told to Mr. Magazine™… Part 5 of 5

January 24, 2014

SamirCEOs1

The Mr. Magazine™ First Ever E-Roundtable with 10 Magazine Media CEOs and Presidents


The Ever Changing Reach of Magazine Media: Embracing the “Total Audience?”

What are some of the largest magazine media companies expecting from 2014 in the world of magazine media? What are Active Media Interest, American Media, Inc., Condé Nast, Dennis Publishing, Hearst Magazines, Heinrich Bauer USA, Meredith Corp., Rodale Inc., The Taunton Press and Time Inc. up to in 2014?

Well, for this installment of “The 2014 Great Expectations” the CEOs and presidents of the aforementioned magazine media companies offer their expectations regarding the future of magazine media audiences in 2014.

The CEOs and presidents are, in alphabetical order, Hubert Boehle, CEO, President, Heinrich Bauer USA, LLC, David Carey, President, Hearst Magazines, Steven Kotok, CEO, Dennis Publishing, USA, Steve Lacy, CEO, Meredith Corp., David Pecker, CEO, American Media Inc., Tim Rahr, President, The Taunton Press, Joe Ripp, CEO, Time Inc., Scott Schulman, President, Rodale Inc., Bob Sauerberg, President, Condé Nast, and Efrem (Skip) Zimbalist III, Chairman and CEO, Active Interest Media.

Now for their magazine media audience expectations for 2014:


HUBERT_BOEHLE_CEOHubert Boehle:
Concurrent with our new launches we expect our audiences to expand across the age spectrum from young girls (Girls’ World) to Gen X’ers (Closer) to Boomers (Celebrate).

david-carey-resized-o.jpg?w=359David Carey: Partnerships will also be more important than ever. I have said many times that we’d rather own half of a successful enterprise than all of an unsuccessful one, and in the last year alone, we’ve gone into business with NBCUniversal, Dr. Oz, DreamWorks and William Morris Endeavor. That’s on top of the highly profitable partnerships we enjoy with Scripps and Harpo and so many other companies around the world. We value our reputation for being a good partner, and we will continue to incubate ideas, meet with the companies and personalities that seek us out to build new brands together.

Steven Kotok-3Steven Kotok: Our digital audience is 10x our print audience on the Week and 20x on Mental Floss. Both are growing. Digital audience growing faster than print audience but revenue from print audience growing fastest.

Steve LacySteven Lacy: Our consumer connection is as strong as ever across multiple platforms – magazine readership (115 million); television viewership (strong news ratings); digital platforms (record 60 million monthly unique visitors); brand licensing (doublet-digit revenue growth). The key is continuing to maintain brand relevance to the next generation of consumers. Note that Better Homes and Gardens has a large and passionate social media following including 1.6 million Facebook followers. On Pinterest, BHG’s pins are among the most popular.

David PeckerDavid Pecker: The industry will begin to embrace a “total audience” concept that will include digital editions, websites and social media. My company has already developed a prototype for this that we feel will be the new standard of measurement.

Tim RahrTim Rahr: Our digital audience will continue to see very strong growth in 2014. The second season of Moveable Feast with Fine Cooking airs in September and will provide a nice lift as we head into the holiday season — primetime for Fine Cooking. We are also just beginning to appreciate the leverage our digital editions give us to reach enthusiasts outside of North America and we will invest some time this year in figuring out how that business can scale.

Joe Ripp4197finalJoe Ripp: Our audiences are communities of engaged consumers centered around common content experiences and interests. Given our access to data and technology, we have a unique opportunity to develop specific audience segments on our sites and across the web through our audience networks.

Scott SchulmanScott Schulman: For 2014 we’ve created a new company, Rodale Events, LLC, to design and operate live events at an even higher level. Live events fit so well with our mission to inspire people to improve their lives and the world around them. Rodale hosts over 25 integrated branded events—such as Men’s Health’s Urbanathlon (in its ninth year), Women’s Health’s RUN 10 FEED 10 race, the Runner’s World Half Marathon & Festival and the Bicycling Fall Classic—that draw over 100,000 fans and participants around the world. The level of engagement with these customers is unmatched and it’s a great way for marketers to reach passionate consumers.

robertasauerbergjr_0_0Bob Sauerberg: First, measurement is broken. Not unlike the television industry, we need to get credit for the audiences our brands are truly attracting, influencing and entertaining. Using newsstand – or any one slice of the audience – as a metric defining our reach is like judging the film industry’s success or failure by the amount of popcorn sold in theaters. We need to develop and push for a total audience metric.

ZimbalistSkip Zimbalist: In print, we tested the efficacy of significantly increasing our investment in DTP across a range of our titles. We experienced a good degree of success for many titles. In 2014, therefore, we are ramping up investment in DTP and expect audiences to grow in those titles. In print generally, exclusive of digital editions, we expect audiences to be flat to up slightly. Digital audiences will grow in the double digits again, after a very strong 2013. As is true across the industry, mobile is driving the growth while desktop audiences are generally flat. Social media is the largest source of growth, followed by digital editions.

Thank you one and all. Until next year…

The End.

©Samir “Mr. Magazine™” Husni, 2014.

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Magazine Media Advertising: The 2014 Magazine Media Moguls’ Great Expectations As Told to Mr. Magazine™… Part 4 of 5

January 23, 2014

SamirCEOs1

The Mr. Magazine™ First Ever E-Roundtable with 10 Magazine Media CEOs and Presidents


Major Changes Are in Order: “Abandoning Old Orthodoxies and Legacy Practices…”
Out With the Old, In With the New?

What are some of the largest magazine media companies expecting from 2014 in the world of magazine media? What are Active Media Interest, American Media, Inc., Condé Nast, Dennis Publishing, Hearst Magazines, Heinrich Bauer USA, Meredith Corp., Rodale Inc., The Taunton Press and Time Inc. up to in 2014?

Well, for this installment of “The 2014 Great Expectations” the CEOs and presidents of the aforementioned magazine media companies offer their expectations regarding the future of magazine media advertising in 2014.

The CEOs and presidents are, in alphabetical order, Hubert Boehle, CEO, President, Heinrich Bauer USA, LLC, David Carey, President, Hearst Magazines, Steven Kotok, CEO, Dennis Publishing, USA, Steve Lacy, CEO, Meredith Corp., David Pecker, CEO, American Media Inc., Tim Rahr, President, The Taunton Press, Joe Ripp, CEO, Time Inc., Scott Schulman, President, Rodale Inc., Bob Sauerberg, President, Condé Nast, and Efrem (Skip) Zimbalist III, Chairman and CEO, Active Interest Media.

Now for their magazine media advertising expectations for 2014:

HUBERT_BOEHLE_CEOHubert Boehle: Bauer Media magazines reach active buyers who shop where the advertised products are sold; with this comes great accountability to our advertisers. We will continue to stress our power at retail and offer custom made solutions to our clients.

david-carey-resized-o.jpg?w=359David Carey: We will be constantly evaluating our business models to determine what makes sense and is core to success and what is outdated and slowing the industry down. It will mean abandoning old orthodoxies and legacy practices that don’t make sense in the modern media landscape. Some choices may ruffle a few feathers, but there is no room today to hold on to anything that impedes progress and growth.

Steven Kotok-3Steven Kotok: Advertising brands will become savvier about which targets are best reached via print – e.g. Fashion, Thought Leader. While the trend toward multiplatform packages and content integration across multiple media will continue.

Steve LacySteve Lacy: As a public company, we limit advertising updates to our earnings releases and investor conferences. All of these materials are filed with the SEC, and our next update will be Jan. 29 when we announce second quarter fiscal 2014 earnings.
Anecdotally, we’re very pleased with continuing advertiser interest in the Meredith Sales Guarantee, which uses Nielsen Homescan data to prove that advertising in Meredith magazines increases retail sales for our clients. We currently have 30 brands participating, double the number from last year at this time. They are attracted by the 10 percent sales lift and $8 to $1 ROI experienced by Year 1 participants.

David PeckerDavid Pecker: Integrated programs that combine multiple media platforms will continue to be the focus for advertisers. Content integration and native advertising are also key, but only as long as they can be done without subverting the integrity of the brand.

Tim RahrTim Rahr: We continue to experience strong double-digit growth in digital advertising and expect it to continue through 2014. On the print side we are looking to be flat. Even as they are shifting dollars to digital our clients continue to appreciate the value of print as part of an integrated package.

Joe Ripp4197finalJoe Ripp: We will continue to shift the focus of our advertising and marketing programs toward consumer and results orientation. In 2014, our opportunity is to leverage new technologies with deep customer data, and content curation expertise. We will provide marketers with tools to deliver brand stories to specific segments of consumers across print and digital touchpoints.
In the appropriate context, branded content combined with an advertiser’s message provides marketers with a rich and engaged audience across print, desktop, mobile, social and video. Combined with advanced targeting capabilities, magazine brands can be more effective than ever before.

Scott SchulmanScott Schulman: In 2014, we’ll be building on our digital expansion. Rodale’s, our new e-commerce venture, is gaining traction in the market and is moving into its next phase of growth this year. It’s another great example of how we’ve extended our role as a healthy lifestyle company by providing solutions for improving people’s health, wellness and environment beyond the written word. I like hearing how often we have to restock our best selling items—Rodale’s has already found a passionate audience that we can cultivate and broaden. Beyond e-commerce, our digital business is growing with great new videos and high mobile usage.

robertasauerbergjr_0_0Bob Sauerberg: Our advertising partners know that Condé Nast is the only true luxury/premium content company extant. We will continue to work with marketers to connect their brands to our audience of influencers worldwide. We will continue to pioneer premium programmatic and work closely with our editors on native. The growth of our digital platforms has created a number of new opportunities for advertisers and we believe in having our content – and our advertisers’ content – everywhere our consumers are accessing it.

ZimbalistSkip Zimbalist: In our mature magazines, we expect print advertising revenue to be up in low single digits. In our newly launched, redesigned or acquired magazines, ad revenue will be up double digits. Digital advertising revenue will be up sharply, particularly that associated with sponsorship programs, video projects and events.

Stay tuned for the final installment tomorrow when the CEOs and presidents of the top magazine media companies reveal their expectation regarding the status and future of their audiences in 2014.

©Samir “Mr. Magazine™” Husni, 2004.

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Magazine Media Circulation and Distribution: The 2014 Magazine Media Moguls’ Great Expectations As Told to Mr. Magazine™… Part 3 of 5

January 22, 2014

SamirCEOs1

The Mr. Magazine™ First Ever E-Roundtable with 10 Magazine Media CEOs and Presidents


Circulation and Distribution: Focusing on Traditional Distribution with an Eye on New Ways of Reaching the Magazine Media Audiences.

What are some of the largest magazine media companies expecting from 2014 in the world of magazine media? What are Active Media Interest, American Media, Inc., Condé Nast, Dennis Publishing, Hearst Magazines, Heinrich Bauer USA, Meredith Corp., Rodale Inc., The Taunton Press and Time Inc. up to in 2014?

Well, for this installment of “The 2014 Great Expectations” the CEOs and presidents of the aforementioned magazine media companies offer their expectations regarding the status and future of magazine media circulation and distribution in 2014.

The CEOs and presidents are, in alphabetical order, Hubert Boehle, CEO, President, Heinrich Bauer USA, LLC, David Carey, President, Hearst Magazines, Steven Kotok, CEO, Dennis Publishing, USA, Steve Lacy, CEO, Meredith Corp., David Pecker, CEO, American Media Inc., Tim Rahr, President, The Taunton Press, Joe Ripp, CEO, Time Inc., Scott Schulman, President, Rodale Inc., Bob Sauerberg, President, Condé Nast, and Efrem (Skip) Zimbalist III, Chairman and CEO, Active Interest Media.

Now for the magazine media moguls’ “Great Expectations” regarding circulation and distribution of their magazine media for 2014:

HUBERT_BOEHLE_CEOHubert Boehle: Wholesalers are asking for higher efficiencies and, as long as this is accompanied with better service at retail level, we will support this effort. Since Bauer Media is heavily single copy focused, the increases in postal rates will have a minimal impact on our business.

david-carey-resized-o.jpg?w=359David Carey: 2013 was an exciting, transformational year for Hearst and for magazine media in general, and 2014 holds incredible promise in so many areas. Digital will continue to grow across the board – at Hearst, our ‘months to moments’ strategy is gaining speed as monthly cadence shifts to daily programming. In 2014, we will continue to make major investments in talent and content and we’re rolling out a new responsive design system that will cascade through our brands over the course of the year. We will build on the double-digit revenue increases of 2013, and the emerging pillars of programmatic and branded content will continue to dominate. Creating scale for marketers is of utmost importance.

Steven Kotok-3Steven Kotok: I think we will see continuing separation between those magazines that have true consumer wantedness and a robust reader revenue stream and those whose circulation is supported as an expense to deliver an ad revenue stream with the former faring better than the latter.

Steve LacySteve Lacy: We will continue our very successful initiatives to move more consumer subscription generation and transaction activities online. Also, we are in the early stages of a comprehensive project to enhance circulation profitability with particular emphasis on increasing consumer revenue from circulation activities. The emergency postal rate hike is significant and will require all media companies to keep a tight rein on costs to partially offset the impact.

David PeckerDavid Pecker: Newsstand sales will continue to be challenged, not only from the pressures of digital, but from wholesaler demands for greater efficiencies. Publishers will have to continue to redefine their content for the tablet reader, extend their brands into other media, and reexamine their retail distribution to optimize it.

Tim RahrTim Rahr: We expect modest growth in our print subscription business fueled primarily by our new PBS television show Moveable Feast with Fine Cooking. Other factors contributing to the growth include improved renewal rates from our auto-renewal programs and continually refining our online marketing tactics. As for all publishers, the newsstand remains a challenge. We are expecting a modest decline in sales – barring any significant disruption to the distribution system. As an aside, and this isn’t news to anyone reading your blog, we must get the interests of everyone in the supply chain aligned before the whole system collapses.

Joe Ripp4197finalJoe Ripp: We will continue to invest in digital audiences. We will deepen relationships and broaden the value proposition with consumers by offering new and enhanced subscription packages like those introduced by PEOPLE in 2013.

Scott SchulmanScott Schulman: Prevention magazine is poised for a big year in 2014. After reinventing two years ago, the brand has seen four consecutive periods of newsstand growth, and hit a very successful stride with double digit advertising increases in both print and digital. They’ve gained new readers through record online traffic and a revamped social strategy that has increasingly engaged a growing audience. We’re also building out smart extensions that have already captured new readers, from new branded books like “The Sugar Smart Diet” by SVP/Editorial Director Anne Alexander which debuted on the New York Times bestseller list, to the first ever Prevention R3 Summit held in Austin, Texas.

robertasauerbergjr_0_0Bob Sauerberg: Condé Nast will continue the successful roll-out of our collaboration with Amazon – Amazon All Access – which offers consumers a convenient one-click method to purchase, renew and manage their subscriptions. Last year, we led the industry in audience growth in both print and digital. We will continue to focus on growing our audience this year and have the benefit of Condé Nast Entertainment’s digital video network, which had over 560 million views from its launch in March through December. This new digital content is introducing our iconic brands to new consumers we’ve never before reached.

ZimbalistSkip Zimbalist: We expect our total paid circulation, print and digital, to increase low single digits in 2014. Print will be flat, and digital will continue double digit growth. The recent rate increases by the post office will cause us to shift more distribution out of the mail. We expect newsstand to decline and specialty distribution to compatible retail.

Stay tuned for the next installment tomorrow when the CEOs and presidents of the top magazine media companies reveal their expectations regarding the status and future of advertising in magazine media in 2014.

©Samir “Mr. Magazine™” Husni, 2014

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New Magazine Media Launches: The 2014 Magazine Media Moguls’ Great Expectations As Told to Mr. Magazine™… Part 2 of 5

January 21, 2014

SamirCEOs1

The Mr. Magazine™ First Ever E-Roundtable with 10 Magazine Media CEOs and Presidents

New Magazine Media Launches: Bullish on Print and Digital

What are some of the largest magazine media companies expecting from 2014 in the world of magazine media? What are Active Media Interest, American Media, Inc., Condé Nast, Dennis Publishing, Hearst Magazines, Heinrich Bauer USA, Meredith Corp., Rodale Inc., The Taunton Press and Time Inc. up to in 2014?

Well, for this installment of “The 2014 Great Expectations” the CEOs and presidents of the aforementioned magazine media companies offer their expectations regarding new magazine media launches in 2014.

The magazine media moguls are, in alphabetical order, Hubert Boehle, CEO, President, Heinrich Bauer USA, LLC, David Carey, President, Hearst Magazines, Steven Kotok, CEO, Dennis Publishing, USA, Steve Lacy, CEO, Meredith Corp., David Pecker, CEO, American Media Inc., Tim Rahr, President, The Taunton Press, Joe Ripp, CEO, Time Inc., Scott Schulman, President, Rodale Inc., Bob Sauerberg, President, Condé Nast, and Efrem (Skip) Zimbalist III, Chairman and CEO, Active Interest Media.

Now for their new magazine media launches’ expectations for 2014:

HUBERT_BOEHLE_CEOHubert Boehle: In 2013, we launched three magazines. Closer, which I just found out is already the 15th top selling magazine in Walmart. Celebrate with Woman’s World which sold an estimated 200,000 copies of its first issue, all at full retail price, a fabulous result. Finally Girls’ World which opens up a new category for us. So 2013 was an exciting year for us and we are not planning on slowing down in 2014. Two more magazines are pretty much ready for launch and we are beginning work on a third one.

david-carey-resized-o.jpg?w=359David Carey: There’s plenty of white space for introducing new products, which we are committed to doing every two years. In just a few weeks, we’re debuting Dr. Oz THE GOOD LIFE, following on the success of Food Network Magazine, now the No. 2 best selling monthly magazine on the newsstand, and HGTV Magazine, which achieved profitability and a circulation of more than one million in just 18 months. And we have plenty of ideas in the pipeline for what will come next.

Steven Kotok-3Steven Kotok: More activity from smaller companies in enthusiast space and little from the largest publishers.

Steve LacySteve Lacy: We’re very excited about Allrecipes magazine, which we launched in November. Advertiser and consumer response has been strong, and we’re proud it was named Launch of the Year by MIN. Its part on a larger effort to expand the Allrecipes brand across multiple platforms. Look for expanded Allrecipes video segments on The Better Show in 2014.

David PeckerDavid Pecker: Launching a new stand-alone print publication will become more and more costly and difficult – digital editions will be perceived as a better way to go, even with established brands looking to develop publications.

Tim RahrTim Rahr: Digital allows us to serve and grow our enthusiast customer base in a really nimble and agile way. Our new product efforts for the year will be focused on digital.

Joe Ripp4197finalJoe Ripp: Last fall, we launched the Time Inc. video network. In 2014, we’re going to be ramping up our production of compelling and original video programming from our new studio space. We’ll also continue to introduce new ad products that benefit from our enormous scale and our unparalleled data and insights.

Scott SchulmanScott Schulman: We have several international launches planned for 2014, both in new markets like the Middle East, first with Women’s Health in March, and new titles in current markets like Sweden, India and Portugal. We already reach 75 million people around the world with 95 international editions across 60 countries, and our brands and content are particularly well suited for a global audience. There is huge international interest in health and wellness, so we’re moving to extend our leadership as the global voice for healthy living.

robertasauerbergjr_0_0Bob Sauerberg: Last year, we launched the CNE digital video network. It has performed far beyond our expectations. We will roll out another six brand channels this year which will bring the total number to 13 by year’s end. Our focus is not on building and launching new brands, but instead organically growing and expanding the incredible brands we already have. It’s a bigger, better and more consistent ROI for us.

ZimbalistSkip Zimbalist: We have a number of new launches along the full spectrum of magazine media, events and video production. Our recent acquisition of Warren Miller Films gives us a new leg to the stool that we are rolling out among each of our five groups.
Overall, we expect revenues to up over 17% in 2014, after a 9% increase to a new record in 2013.

Stay tuned for the next installment when the CEOs and presidents of the top magazine media companies reveal their expectations regarding circulation and distribution of magazine media in 2014.

©Samir “Mr. Magazine™” Husni, 2014

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The 2014 Magazine Media Moguls’ “Great Expectations” As Told to Mr. Magazine™… Part 1 of 5

January 20, 2014

SamirCEOs1

The Mr. Magazine™ First Ever E-Roundtable with 10 Magazine Media CEOs and Presidents

What are some of the largest magazine media companies expecting from 2014 in the world of magazine media? What are Active Media Interest, American Media, Inc., Condé Nast, Dennis Publishing, Hearst Magazines, Heinrich Bauer USA, Meredith Corp., Rodale Inc., The Taunton Press and Time Inc. up to in 2014?

In my Mr. Magazine™ Manifesto for 2014 I unveiled my expectations for the upcoming year, but I’m on the outside looking in. What, I wondered, were the expectations of those people who are on the inside; the ones in the trenches who have to make the wonderful magazine experiences happen each and every day?

Just as Charles Dickens, one of the Masters of Literature, penned his “Great Expectations” I asked a few Masters from the magazine media world to do the same…to share with me their “Great Expectations” for this brand new year, 2014. I focused my questions on four areas of concern: new magazine media launches, circulation and distribution, advertising, and the audience of magazine media in 2014.

And just as Pip filed away Abel Magwitch’s shackles in the original masterpiece; I wanted to grind down and collect a few shavings of gray matter from some of the most in-the-know CEOs and presidents in today’s magazine media world. Not their predictions for this year, but rather their goals and expectations to what they want to accomplish in 2014.

The CEOs and presidents are, in alphabetical order:

HUBERT_BOEHLE_CEO
Hubert Boehle, CEO, President, Heinrich Bauer USA, LLC,
Publisher of magazines such as Woman’s World, In Touch, Closer…

david-carey-resized-o.jpg?w=359
David Carey, President, Hearst Magazines,
Publisher of magazines such as Good Housekeeping, Esquire, House Beautiful…

Steven Kotok-3
Steven Kotok, CEO, Dennis Publishing, USA,
Publisher of magazines such as The Week, Mental Floss…

Steve Lacy
Steve Lacy, CEO, Meredith Corp.,
Publisher of magazines such as Better Homes and Gardens, Family Circle, Parents…

David Pecker
David Pecker, Chairman, President and CEO, American Media Inc.,
Publisher of magazines such as Star, National Enquirer, Men’s Fitness…

Tim Rahr
Tim Rahr, President, The Taunton Press,
Publisher of magazines such as Fine Cooking, Fine Home Building, Fine Woodworking…

Joe Ripp4197final
Joe Ripp, CEO, Time Inc.,
Publisher of magazines such as People, TIME, Fortune…

Scott Schulman
Scott Schulman, President, Rodale Inc.,
Publisher of magazines such as Prevention, Men’s Health, Women’s Health…

robertasauerbergjr_0_0
Bob Sauerberg, President, Condé Nast,
Publisher of magazines such as Vogue, The New Yorker, Wired…

Zimbalist
Efrem (Skip) Zimbalist III, Chairman and CEO, Active Interest Media.
Publisher of magazines such as Backpacker, American Cowboy, Amazing Wellness…

So starting tomorrow you will be able to sit back and enjoy another masterpiece: “The Great Expectations” of 2014 for the magazine media industry from the people who know it up-close and personally. Their “expectations” will be divided into four categories: New Launches, Circulation and Distribution, Advertising, and Audience.

You will find out their answers on a daily basis, starting tomorrow:

•Tuesday – New Launches
•Wednesday – Circulation & Distribution
•Thursday – Advertising
•Friday – Audience

I hope Mr. Magazine’s™ deep dive into “The Great Expectations…” according to the top moguls in the magazine media world, will provide all media observers with the true road-map for the status and future of the magazine media industry in 2014.

Stay tuned for a daily dose of “Great Expectations”!

©Samir “Mr. Magazine™” Husni, 2014

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