“The Taunton Press Talks Content Optimization At Act 4.” An ACT 4 Experience Review by Linda RuthNovember 25, 2013
The Taunton Press Talks Content Optimization At Act 4
By Linda Ruth | Posted on November 19, 2013
“We can’t afford to pay for content if it’s going to be a one-time use,” said Jay Annis, VP of The Taunton Press, at the Act 4 Publishing Event at the Magazine Innovation Center at Ole Miss.
We were gathered to hear the ideas of the best and brightest of publishing professionals in a three-day workshop put together by Mr. Magazine himself, Samir Husni. Annis was there to articulate Taunton’s proactive approach to content in a time when the costs and monetization of content are proving challenging to many publishers. Taunton’s solution: To optimize the content through all the products that will serve its audience.