All What You Need to Know About the Newsstands and Single Copy Sales. Reliving the ACT 4 Experience (Part 5)November 22, 2013
Now that the Magazine Innovation Center’s ACT 4 (Amplify, Clarify, and Testify) Experience is one for the history books, the Mr. Magazine™ Blog is going to showcase the keynote speakers and panels that took place during the two and a half days Experience.
A panel discussion led and moderated by John Harrington titled “PRINT CONSUMER MARKETING IN A DIGITAL AGE” addressed almost all the questions that both publishers and marketeers are asking about the magazine single copy channel and the status of the marketplace. Leading experts in the field were at hand to answer the questions and provide solutions to the many problems that are present in this important channel of magazine distribution.
In the video below you will see and hear the following presentations as delivered on Nov. 6 at the ACT 4 Experience:
1) A CHANGING LANDSCAPE
John Harrington, Publisher/Editor, The New Single Copy
2) WHERE MAGAZINES ARE SOLD TODAY AND WHAT IS SOLD
Gil Brechtel, President, Magazine Information Network (MAGNET)
3) BALANCING CONTENT IN EXPANDING PLATFORMS
Jay Annis, Vice President, Trade Sales, Books and Magazines, The Taunton Press
4) RETAIL SALES MARKETING IN A MULTI-PLATFORM MEDIA ENVIRONMENT
Rich Jacobsen, President and CEO, Time/Warner Retail Sales & Marketing
Enjoy the presentation below: