Print is “Still Vital and Exciting — More Exciting Than Ever. But …” Newell Turner, Editorial Director of the Design Group, Hearst Magazines. The Mr. Magazine™ MinuteOctober 21, 2013
“Don’t you miss the old days,” someone asked Newell Turner, editorial director of the Hearst Design Group (House Beautiful, Elle Décor and Veranda). His answer, “Absolutely NOT.” Find out why and how does Mr. Turner view the role of a magazine editor in this digital age in this segment of the Mr. Magazine™ Minute.
And now for the lightly edited transcript of the video interview:
Samir Husni: How has the role of a magazine editor changed in this digital age if any?
Newell Turner: I don’t think the role of the editor has changed at all frankly. I think what it’s done is it’s caused us to stop and think about what we’re doing and how we’re doing it. And if you’re a good editor, as good editors have always been, you’re thinking forward and you’re taking advantage of those things that you have and exploring where everything’s going. I think that it really hasn’t changed at all. I think it’s just made editors really kind of step back up to the plate so to speak and reengaged us with what we do.
SH: What advice would you give to an incoming magazine editor or somebody who is hopeful that one day they will become a magazine editor?
NT: I think coming into this business now you have to really embrace everything and I can’t imagine being an editor any other way than embracing what’s in front of me. I think it’s more exciting now than ever. I started in this business 30 years ago, and there are still people that I know from that time, and when I run into them they will often say, “Don’t you miss the old days?” And I say, “Absolutely not.” We had no tools to do anything except print and paper and not to diminish that because I think that’s still vital and exciting — more exciting than ever — but now we have all of these tools to talk and communicate with and I wouldn’t want to go backwards — I couldn’t imagine going backwards.