The Man Who Wants to Save the Newsstands: Luke Magerko. With “Mag” in His Name, Luke Magerko Tells Samir “Mr. Magazine™” Husni How. The Mr. Magazine™ Interview.June 15, 2013
Luke Magerko mission: I want to de-mystify the data and provide simple reporting and recommendations which will reduce publisher expense and provide opportunities for growth. And with such a mission and at a time that the single copy sales have been trending down year after year since 2008, I opted to interview Luke and ask him about his mission, his plan to save the newsstands and thus the downturn of an industry in search for answers.
As we all know the newsstands and single copy sales are not an easy nut to crack. Everyone at retail knows the problem. It is the solutions that have been escaping us time and time again. So my hope is that through those series of in-depth (and lengthy) interviews with Mr. Magerko, we can at least start a debate at some of the issues he is raising and some of the solutions he is proposing.
I welcome your comments and click here to read the first interview with the man who want to save the newsstands.