Dick Porter, President, Media Sales, Meredith National Media Group: That is the Power of Print. The Mr. Magazine™ MinuteApril 29, 2013
Do you have any doubts that advertising in magazines increases product sales at retail? Well, if you are Meredith, “the nation’s leading female-focused media and marketing company,” the answer is NO, with a capital N and a capital O. I asked Dick Porter, president, Media Sales, Meredith National Media Group, about the power of magazine advertising and their sales guarantee program at Meredith. Click on the video below to hear his answer:
And for those who want to know more, here is the first three paragraphs from today’s Meredith press release:
The nation’s leading female-focused media and marketing company with an audience of 100 million American women – today announced that it was expanding the Meredith Sales Guarantee program following a very successful inaugural year.
Brands participating in the first year of the Meredith Sales Guarantee experienced an average return on investment (ROI) of $7.81 for every $1 invested in advertising in Meredith magazines, proving that advertising in Meredith magazines increases product sales at retail.
Meredith’s $7.81 ROI, incorporating the impact of both annualized consumer response and total households, was far better than the average $2.79 ROI for campaigns run on digital portals/ad networks as measured by Nielsen Catalina Solutions over the last five years.