Mr. Magazine™ Minute: Michael Wolfe, Publisher, THE WEEK and Mental Floss magazines, on What Makes a Brand Successful…

Michael Wolfe knows a thing or two about brands and branding. Mr. Wolfe has held the publisher’s job at Rodale’s Best Life, Wenner Media’s Men’s Journal, and now Dennis Publishing’s THE WEEK and Mental Floss magazines. Michael loves to talk about brands, not any brands, but rather smart brands in particular. I asked Michael about the secrets behind successful, smart brands. His answer is below in this Mr. Magazine™ Minute.