Mr. Magazine™ Minute: Chris Johns, Editor-in-Chief, National Geographic Magazine on the Commitment to Print +

Chris Johns, the editor in chief of National Geographic magazine is quick to tell you his best definition of a brand: a promise kept. That “promise kept” is what guides his plans for one of America’s favorite “living room” magazines. The “Yellow-Border” magazine has been a household name for more than 125 years. I asked Mr. Johns whether that “promise kept” is going to continue to exist in print and what the plans are for the future. His answer in the following Mr. Magazine™ Minute:

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