Mr. Magazine™ Minute: Mary Berner Identifies the Place of Print in Magazine MediaMarch 6, 2013
When Mary Berner was named president and chief executive officer of MPA – The Association of Magazine Media last September, one of her first edicts was to ensure that the word “media” followed the word “magazine” every time it was used. I asked Ms. Berner about the place of print in the magazine media mix. Her answer appears below in the Mr. Magazine™ Minute. Enjoy.