Numbers are UP for new magazine launches in Third Quarter 2011September 26, 2011
At least 219 new titles have appeared on the nation’s stands for the first time in the third quarter of 2011. That is an increase of 33 titles than the 186 new titles that appeared on the stands for the first time in the third quarter of 2010 and 8 more than the 211 titles that appeared for the first time in the third quarter of 2009.
From the 219 titles, 47 magazines had the intention to publish at least four times a year, leaving the majority of the titles to either an annual frequency or a the ever-so-popular book-a-zines. Those 47 new magazines represent an increase of five titles over the same period of 2011.
The total number of new magazines introduced so far this year stands at 657 titles with 151 of them published with a frequency of four or more times a year.
With few of the leading major magazine publishers re-entering the field of new magazine launches, and if I may add, the ones in ink on paper, 2011 is shaping to be a good year for the new magazine titles arriving at the stands, in spite of all the doom and gloom surrounding the closings of bookstores and the shrinking spaces at retail.
The legendary John Mack Carter used to tell me every time I saw him, “New magazines are the lifeblood of our industry and the newsstands are the acid test of any new magazine.” Amen to that.