Oklahoma Today magazine: When collecting six covers of one issue becomes more like an old fashioned baseball cards collecting game…August 31, 2011
Oklahoma Today’s September/October issue is a special one indeed. Special in dual ways: content and presentation. Oklahoma Today magazine devotes this 132-page issue of the state-wide publication to “Oklahoma’s unprecedented contribution to country music…” and since “Oklahoma country music can’t be communicated in a single cover…” the magazine offers “unprecedented (they must love this word) six cover looks.”
I was lucky enough that my friend Joan Henderson, the magazine’s publisher, mailed me all six covers: Blake Shelton, Garth Brooks, Vince Gill, Toby Keith, Reba McEntire and Carrie Underwood. Once I started reading the magazine and comparing the issues I was surprised to find out that the “Newsstand buyers will find the Blake Shelton cover. Subscribers will receive…” one of the other covers. The catch, the magazine asks readers to collect all 6 covers.
My question, how can you do that if you can’t buy them at the newsstands? Since all the copies on the newsstands have the same cover, one has to buy six issues of the Blake cover and start trading with other subscribers to get the collection of the six covers. Does this remind you of the good old days of baseball cards trading and collecting? Anyone willing to trade their Reba cover with my Blake cover?
A good idea waiting for execution… who will be the first in Oklahoma to get the entire 6 covers of Oklahoma Today and what will be the price for such a collection on eBay? Good luck and let the games begin!
(Truth in reporting: I used to work as a publishing consultant for Oklahoma Today magazine)