Anyone with an iota of interest in magazine design, the news of David Carson’s launching a new magazine, simply called Carson, was a major news event. Bloggers wrote about it, designers could not wait and reporters and subscribers kept waiting for the first issue to arrive. The first issue was supposed to appear in January, however it did not surface until late March and the second issue “should be arriving any time now.”
However, the second issue carries a major surprise. The name Carson is crossed with what looks like a magic marker and the website of the magazine has changed to a new website promoting the same magazine under a different name, Untitled Magazine. On David Carson’s personal website there was this note buried in a sea of other notes:
david carson has no connection whatsoever with the magazine calling itself “carson mag”,
So, considering the note and the new name for both the magazine and the website, I reached out, via email, to Alex Storch, the magazine’s editor with few questions about the situation. Here are my questions and his answers:
Samir Husni: What is the story behind the shift from Carson magazine to Untitled magazine?
Alex Storch: We bent over backwards to try and accommodate David but unfortunately he made working together impossible. The funny thing is, under all of this drama, we’ve realized that the real story here is how remarkable the magazine is. We have amazing content in Issue Two, which features Noam Chomsky, Mike Doughty, Neil Strauss, Shepard Fairey, and more. We’re currently in the process of changing the name and bringing on new designers for future issues, but hey, life goes on.
SH: Is the second issue with the line on top of Carson’s name going to be sold on the newsstands as such?
SH: What about the future?
AS: We are moving forward as planned, and have increased subscription numbers as well as distribution. We should be in all Barnes & Noble stores for the next issue and have some exciting collaborations planned. Stay tuned!