First Half of 2011 Ushers More New Consumer Magazines Than 2010: 438 New Titles With 104 Regularly Published Magazines Launched.June 28, 2011
Yes indeed! More new consumer magazines were launched in the first half of 2011 than that of the first half of 2010. A total 438 new consumer magazines were introduced to the market place for the first time in the fist six months of 2011. The magazines were divided into 104 magazines published with an intended frequency of four times or more and an additional 334 magazines published with either an annual frequency or as a special interest publication or a book-a-zine. In comparison, the first half of 2010 witnessed the birth of 381 new consumer magazines that were divided into 99 magazines with a frequency of four times or more per year and 282 annuals, one-time and book-a-zines.
The second quarter of 2011 witnessed the birth of approximately 80 titles each month. April ushered 84 titles, May 80 and June another 86 for a total of 250 titles. From those titles 65 of them were published with the intended frequency of four times or more. Both numbers are higher than those of 2010 when 211 titles were published from which 56 were published four times or more a year.
The first quarter of 2011 witnessed the birth of 188 titles from which 39 titles were published four times or more a year. In 2010 the numbers for the first quarter were 170 new titles from which 43 of them were published with a four times or more a year frequency.
Below are pictures of a sample of ten new magazines, from the new magazines of the last three months, that illustrates the vitality, variety and value of the new magazine industry, the industry that I call the life-blood of our business. Enjoy, get inspired, walk to the newsstand and pick up a copy today… It is still the best investment you can make when it comes to the great three Es of magazines: entertaining, educating and informing. Yeah, I know, information starts with an i, but what about the three Rs of education: reading, writing and arithmetics. Well, at least I got two of three Es correct. Relax and have fun. The power of magazines can be seen on every newsstand you visit and every mailbox you open.