More New Magazines, More Variety Headlines Quarter One of 2011April 7, 2011
The numbers are in and they are good. There is a boom (as you can see with Generation Boom magazine) in the new magazine launches. At least 188 new consumer magazine titles appeared on the nation’s newsstands in the first quarter of 2011. (Trust me, I have every single one of them). From those there were 39 magazines published with a frequency of four times or more in the first quarter. While the total number is up by 18 titles from the 170 new magazines that appeared for the first time in the first quarter of 2010, the total number of magazines published with a four time or higher frequency was down by four from the 43 published in the previous year.
It should be noted that the new magazines arriving to the marketplace today are becoming more and more diverse in content and specializations. Just take a look at some of the new arrivals this quarter and enjoy the ride.
A simple trip to the newsstands will always give you this shot in the arm booster that print is well, alive and kicking. There is still a lot of money to be made in print, which by the way, is the topic for the Magazine Innovation Center’s second ACT Experience this coming Oct. 26 to 28 in Oxford, Mississippi at The University of Mississippi. Watch this blog for more details soon about the second ACT Experience: Restart Your Engines: The Future of the Printed Word.