A cover with more “strength and calm” for Men’s Health!March 22, 2011
Wow! That was my reaction when the April’s copy of Men’s Health magazine arrived in my mailbox. A complete departure from their traditional cover design and colors. Men’s Health has been a leader in creating subscribers’ covers that differed from the single copy ones (usually with reduced type size and fewer cover lines), but the April issue subscription edition is new to me and the rest of the magazine subscribers.
Gone is the familiar white background and the majority of the cover lines. In, is an action and active, rather than passive, picture. Gone are the multiple cover lines. In, the one cover line offering all kind of “Expert advice on getting fitter, looking leaner, eating better, investing smarter… and crushing any opponent.”
Who says you need technology to create innovation in print! Covers that make readers take a second look are an innovation by themselves. Once you take a second look, you are engaged and the magazine is already in your hands. Enjoy!