The Strong, Smart and Sexy Dutch Cosmo Women!February 17, 2011
Technology is making it easier for print to offer split covers of the same magazine. This trend of split-covers is neither new nor is limited to the United States. However, while most magazines print split covers to test an image, a cover line, a price, etc., the Dutch edition of Cosmopolitan used the three-way split cover to enhance the editorial message about the Cosmo Dutch women who are Smart, Strong and Sexy.
The February edition of the Dutch Cosmo sports a split run with three covers of the fabulous Dutch Sylvie van der Vaart. Why three you may ask? Dutch Cosmo’s publishing director Sanne Visser is quick to answer: “because Cosmo-women are (Sterk) that is Strong in English, (Slim) that is Smart in English and Sexy. So we had a Strong, a Smart and a Sexy cover.”
Take a look at the “Sterk,” “Slim” and “Sexy” covers and judge for yourself. Enjoy.