How Many Cover Prices Can One Magazine Issue Have? In the Case of Family Circle: at least FiveJanuary 31, 2011
No one said that you have to have a Ph.D. in economic to be able to count the many different cover prices one magazine can have within a small radius of space. The Feb. issue of Family Circle magazine arrived earlier this month on the newsstand with a host of cover prices. From a mere $1.99 with a $.25 coupon from the cover price (at Wal-Mart), and the mere $1.99 with no coupon, to the only $1.99 with a star bust (at Books-A-Million), and the only $2.79 with a star bust (at Kroger), and the $3.29 as a two-magazines package (also at Wal-Mart, with Ladies’ Home Journal) and last but not least the $4.49 with yet another two-magazines package (also with Ladies’ Home Journal, at SAM’S Club). Look for yourself and judge! And while we are talking covers of one issue of one magazine, take a look at the subscribers’ cover and compare it with those of the newsstands. For some folks who say there is a science for the pricing of magazines on the newsstands, please help!