It has been a HOT HOT July… That is in the New Magazine Launches WorldAugust 3, 2010
July was indeed nothing but hot, temperature wise and in the world of new magazine launches. Would you believe me if I told you that there were more new magazines arriving for the first time on the nation’s newsstands in July more than 2009, 2008 and 2007 respectively?
The hot month of July witnessed the birth of 68 new titles, from which 21 magazines were published with the intention of having a frequency of four times or more per year. Compare that with 58 titles in 2009, from which only 12 had the intention of publishing four times or more per year. And if you think July 2009 was a bad year in comparison to 2010, look at the numbers from 2008 and 2007: A mere 34 titles were launched in July 2007, from which only 10 had the intention of publishing four times or more. In July 2008 54 magazines were launched and only 13 had the intention of publishing four times or more.
The ink on paper magazines pictured above are but a sample of the vibrant and resilient power of new magazines that continue to arrive to the marketplace regardless of what new platforms are invented, being invented or yet to be invented. Every new magazine is a new invention worthy of being checked out, and at the price you pay for such inventions, you will have plenty to be thankful for and happy about. Pick up a hot magazine today; it is guaranteed to cool you down. Enjoy.
By the way, check out the Magazine Innovation Center’s first Magazine Experience this coming October here.