56 New Regularly Published Magazines and 155 Annuals and Specials, Help 2nd Quarter of 2010 Exceed that of 2009 by 44 TitlesJuly 6, 2010
Wow, what a second quarter of 2010 for new magazine launches. The marketplace witnessed the birth of 56 new titles with an intended frequency of four times or more in addition to 155 annuals and specials bringing the total for the second quarter of 2010 to 211 new titles arriving at the nation’s newsstands for the first time.
The overall total for the second quarter exceeds that of the second quarter of 2009 by 44 titles. In the second quarter of 2009 there were a total of 167 titles from which 52 had an intended regular frequency of more than four times a year.
Needless to say that the special interest publications with their hefty cover prices of $10.99 and $11.99 are becoming the norm to the big publishers such as Time Inc. and Reader’s Digest, however quite a few of mid size to small publishing houses still have big belief in the retail marketplace that they continue to bring out monthlies and quarterly magazines covering every topic possible aimed at every age possible from the young to the old as the images of some of the new titles arriving to the marketplace recently illustrate.
By the way, did I fail to mention that all of the above mentioned magazines and numbers are based on ink on paper magazines that I did purchase each and every one of them from the nation’s retail marketplace. Why don’t you do the same and pick up a magazine or two and experience the wonderful world of ink on paper magazines. It is not the same experience as digital. Guaranteed.
(Addendum): And here’s one more stat worth mentioning in response to a friend’s e mail:
So far this year has proven to be the best yet… In the first half of 2007 a total of 356 titles first appeared on the nation’s newsstands, in 2008’s first half 285, 2009’s first half 327 and so far in the first half of this year 380. Amazing and resilient!