It is NOT an Odd thing for students to be publishing a PRINT magazineJune 23, 2010
In less than six days the newsstands in Amsterdam, The Netherlands, will welcome the newest magazine launch of the year: Odd magazine. The magazine is being published by the the students of the Amsterdam Fashion Institute who have a magazine minor. With a tag line “six degrees of fashion” the students have been able to create an almost 200 pages of stunning photography, typography and one heck of a visual impact of print.
Prior to the launch, the students are utilizing digital and the web to promote and support the launch of the printed first issue. On their website thisisodd.com the magazine is using all the electronic tricks to pump up the support and buzz for the printed magazine. A hide and seek ticket hunt for the launch part is in progress. Seven tickets have been hidden in the center of Amsterdam and readers have been asked to follow the clues on Facebook and Twitter to find the invitation tickets to come to the party.
A press kit has been sent to the media world to help promote the magazine and the event. A countdown timer on the website register the days, hours, minutes and seconds before the magazine reaches the newsstands. I had the chance to take a peek at the first issue and I must say that this independent student magazine is nothing but a great testimony of the efforts and experience of what only a printed magazine can provide and a permanent record of the experience the students’ work and what they had to go through in creating the magazine. Odd is a realistic non-virtual keepsake that they can call their own.
Holding Odd in their hands and flipping the pages one after the other is indeed not an odd thing. It is real and they know it and are very proud of it. If students who are minoring in magazine studies can do that, dare I ask what would they have done if they were majoring in magazine studies.
Needless to say, I can’t wait to see the magazine hit the shelves and read about the rest of the folks reaction to this beautiful Odd thing. As for me, I am sending a very hearty congratulations to each and every member of the team at the Amsterdam Fashion Institute. A job very well done, in print, on the web and all of the social networks. You are anything but Odd. And, by the way, I do agree with y’all, “it is an Odd world, after all!”