Print is Dead? Think Again! Athlon Sports Launches this October with 7 Million CirculationApril 22, 2010
The largest sports magazine in the country is ready to launch with a 7-million circulation rate base this coming October. The magazine, Athlon Sports, will be a publication of Athlon Sports Communication, Inc, an integrated sports media company known for its sports annual publications. Stephen Duggan, the newly appointed President of Athlon Media called me with the news this afternoon. Mr. Duggan who was previously Chief Executive Officer of Alpha Media Group, publisher of Maxim magazine and a founder of Publishing Group of America, publisher of American Profile, Relish and Spry magazines.
“The magazine is expected to debut with 7 million circulation, via daily newspapers, making it the largest sports magazine in the country,” Duggan told me. Athlon Sports will profile America’s elite athletes and will provide preseason insights from America’s premier sports editors, in addition to telling compelling sports stories from around the country.
Athlon Sports will follow a similar distribution method to that of other newspaper distributed magazines, however it will have a larger concentration on the A and B counties rather than the C and D.
Mr. Duggan who has acquired a minority stake in Athlon is assuming the role of President, Athlon Media. Joining him as Senior Vice President for publisher relations, is Jerry Lyles. Mr. Lyles previously held the same position at Publishing Group of America.