Best Quote Yet on the Future of Magazines…

March 27, 2010

The legendary George Lois, Esquire’s magazine art director from 1962 to 1972 was asked in The New York Observer (March 22 issue) “What does he think about reading a magazine on the soon-to-be-released iPad?” His answer:

“It’s O.K., I guess. But magazines will never die because there is a visceral feeling of having that thing in your hands and turning the pages. It’s so different on the screen. It’s the difference between looking at a woman and having sex with her.”



  1. […] the original post: Best Quote Yet on the Future of Magazines… « Mr. Magazine By admin | category: about quote | tags: boiled-over, emotions-between, george, […]

  2. Social comments and analytics for this post…

    This post was mentioned on Twitter by MrMagazine: Read the best quote yet on the future of magazines. http://wp.me/p3FXF-U6

  3. […] George Lois delivers an old-school quote on the difference between print and digital – here on Mr Magazine’s site. […]

  4. […] Then there’s the whole “reading on screens is the future of reading” vs. the print is not dead debate (the difference, apparently, is akin to “looking at a woman and having sex with […]

  5. for magazines, Personally I think the ipad is the hot 19 year old and the printed mag the cougar… both have their beneifts

  6. I’m with him, I like to turn the page in a magazine, as well as in a book. Plus, I use magazine photos for inspiration and often cut pieces out to stick it to a board – not doable with electronic version.

  7. […] via Mr Magazine. […]

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