It seems as if the word innovation is occupying the center stage in anything “magazine-ish” these days. However, a great effort by the London based International Federation of the Periodical Press (FIPP) has resulted in the first ever compilation of examples of “how technology, out-of-the-box thinking and old-fashioned hard work are enabling innovation that is delivering new readers, revenues and relevance to magazines around the world.”
The result is the first ever Innovations in Magazines 2010 World Report, a well illustrated, 100 pages book that brings the reader an up-to-date round-up on what is going on in the world of magazine innovation world-wide. FIPP is not stranger to being on the cutting edge of what is best for the magazine industry world-wide. Chris Llewellyn, President and CEO of FIPP reminds the book readers of FIPP’s mission, “to strengthen links between magazine publishers world-wide in order to exchange knowledge, experience, and ideas.” This book is just one example of what FIPP has done and continue to do to help the periodical industry world-wide.
The range of innovative techniques and methods mentioned in this book brings the reader to a knowledge level that is required for anyone involved in the publishing industry. In fact, it almost leaves nothing to the imagination. It’s all in the book. A swift course at the fraction of the price that it will cost anyone to do all the research needed for this handy up-to-date information. Innovation in Magazines finally nullifies the definition of insanity that has been raging like a wild fire in our industry. It no longer talks about the same things time and time again and expect different results every time. The book does not talk about change or the need to change; it is “change in progress.” Grab it, read it and learn a lot from it.
As the book editors John Wilpers and Juan Señor write, “While many magazines cope with revenue and circulation losses by cutting back and retrenching, many others are countering hard times with hard work, imagination and innovation. This book highlights and celebrates this brilliance.”
A must have brilliance celebration. To order your own copy click here.