New Magazine Launches: A Big January 2010 ComebackFebruary 8, 2010
January may have been the coldest month weather wise so far, but it had been anything but cold for the new magazine launches. Almost double the number of new magazines were started last month than in 2009. January 2010 witnessed the arrival and birth of 56 new titles for the first time on the nation’s newsstands. The 56 titles of 2010 compare with only 28 titles in 09, and 43 titles in 08, but still a little bit short of the 63 titles of January 2007.
From those 56 new titles only 15 were published with any intended frequency while the remaining 41 were either book-a-zines or one shots celebrating specific events and foods (college football, comfort food, etc.) Leading the pack of January 2010 are magazines such as the advertising free, circulation driven My Home My Style from August Home Publishing in Des Moines, IA (six times a year with a subscription price of $19.95), and the web and television based getmarried.com publication Get Married published by the Atlanta, GA Get Married Media, Inc (four times a year with a cover price of $4.99). And talking about jumping from the web to print (what a great new discovery) is Hearst’s Delish.com new magazine Light & Delish that sells for $9.99 and comes full with recipes “developed and tested by the editors of Good Housekeeping, Redbook & Country Living.”
Also appearing for the first time on the nation’s stands is the British import HEPT Media Ltd. Elevator (quarterly with a $5.99 cover price) that is making its debut on the United States shores providing information on private equity, luxury and philanthropy. And celebrating its first anniversary by reaching out to the nation’s stands is Cheese Connoisseur published by Phoenix Media Network, Inc. in Boca Raton, FL (four times a year with a cover price of $5.95). Just in case you were a connoisseur of “art on the body,” the beautiful Inked magazine launched their first spin off Inked Girls filled with “world’s most beautiful women with tattoos.” Inked Girls comes with a bonus “Sailor Jerry pin up 2010 calendar” and costs $7.99 per issue.
So here you have it, a recap of the first month of the second decade of the 21st century showing no signs of cold, death or any frozen in on paper experience. Also recapping the numbers of launches of the last three years here are the latest numbers after we’ve added some, deleted few duplicates and went through 36 boxes of new magazines each representing a month since the beginning of 2007. The total number of launched in 2007 stands at 713, the total number of launches in 2008 stands at 685 and the total number of launches in 2009 stands at 747.
Enjoy the early signs of the crop of 2010 and keep on working your magic in ensuring a print future in a digital age.