“Keep it Simple” and Other Words of Wisdom from Food Network Magazine Publisher Vicki WellingtonDecember 10, 2009
What advice does the publisher of the Most Notable Launch of the Year have to offer future magazine publishers? “Keep it simple,” says Food Network Magazine publisher Vicki Wellington. “A magazine, especially a new introduction, has to be truly unique,” she adds. “It has to fill a gap in the marketplace with content that engages readers and is delivered in exactly the way they want it to be delivered. In our case, that means with fun and friendliness.”
Read my entire interview with Vicki Wellington in the December issue of Folio magazine here.