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Mainstreaming The Week…

June 25, 2009

The Week UKThe Week New USAThe Week Old USA
As Felix Dennis’ The Week continues to spread its wings across the globe (a new Australian edition published earlier this year) and a possible Canadian edition later, in addition to the British and American editions, the US edition just revealed a new cover look that makes the magazine closer to the look of its British counterpart. The cover sports a skyline of topics rather the older left side rail approach. It is easier to read and is more single copy friendly. The inside of both editions is the same, thus making the look of The Week the same regardless where you pick it up. Of course design is not the only reason you pick up The Week for, but rather the smart and true tag line that states “all you need to know about everything that matters.” If it is not in The Week, it does not matter. The covers above are from left to right, the British edition, the new American edition and the old American edition.

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