On innovation, print and the web: A series of Q and A with industry leaders. Part eight

April 27, 2009

Innovation is not dead and so are many business to business magazines. Those of us who refuse to believe that print is dead and the end is near (I have to keep on reminding people that what we are witnessing these days is the death of the American publishing model and the publications that depend on it). Here is, in part eight of my series on Innovation, Print and the Web, an interview with Chris Beytes, editor & publisher of GrowerTalks and Green Profit magazines. I asked Mr. Beytes what is he doing to revitalize his print magazines? His answer, derived from interviews with his readers, sheds on the light on how he combined two magazines in one thus achieving a wider reach to the customers who count rather than just counting customers. Click on the video above to hear his entire answer.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: