On Innovation, Print and the Web: A series of Q and A with industry leaders. Part ThreeApril 3, 2009
As the magazine and newspaper industries continue to operate under the cloud of doom and gloom, I took my little camera looking for answers from those who are not surrendering to the gloomy market forecast and who still see a light at the end of the tunnel that is not the train coming.
Lindsay Bierman, the editor in chief of Coastal Living magazine, part of the Southern Progress Corp. group of magazines, is busy working on reinventing the magazine and its content. I asked him what is he doing to reinvent the magazine and how can he achieve innovation in print. Click on the video below to hear his two minutes answer.