On Innovation, Print and the Web: A series of Q and A with industry leaders. Part One
March 31, 2009
Print. The Web. Innovation. The Future. As I move ahead with the preparations for the Magazine Innovation Center, I will be asking industry leaders to share their views on the aforementioned issues. A question or two with a brief answer will form the cornerstone for this new series of blogs. Today, Eleanor Griffin and Howard Greenberg answer my first two questions.
Eleanor Griffin is editor in chief of Southern Living magazine, or as she likes to refer to herself “reader-in-chief” of the magazine. I asked her, during a visit with a group of my magazine students to the Southern Progress Corp. in Birmingham, Al, “Where do you find the soul of a publication? In print or on the web?” Click on the video above to listen to her answer.
I also asked Howard Greenberg, design director at Southern Living magazine “How does innovation in the magazine differ from the web?” Click on the video below to listen to his answer.
I agree with the idea of soul. A great magazine makes you want to live inside it. I wonder if Southern Living could use a writer in Washington, DC. (Me)