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It’s the Publishing Model—Not Print—That’s Dead

March 17, 2009

That is the headline of my guest column for the March issue of Publishing Executive magazine. The editors introduced the column by writing, “‘Mr. Magazine’ offers a history lesson to an industry short on and desperate for good news.”

Here is the intro for my column as published in Publishing Executive:

We live in interesting times. That statement reminds me of the day I was in a hospital bed surrounded by a team of doctors. They were telling each other, “This is an interesting case.” I looked up at the doctors and said, “For a journalist, anything interesting (case, times, etc.) means you have no earthly idea what is going on.” The same can be said today about the publishing industry in general and the magazine industry in particular. We live in interesting times.

To read the entire column click here.

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