Archive for March 3rd, 2009


Magazine Innovation Center: Amplifying the Future of Print

March 3, 2009

As reported in Folio earlier today, my plans to create a center devoted to the study of magazines in particular and print in general is one step closer to reality. The Magazine Innovation Center will become a reality on August 15 of this year. I have decided to devote the remaining years of my professional career to study the medium which I cherish and trust that it still has a great future regardless of the doom and gloom that surrounds it in today’s marketplace. The Magazine Innovation Center will have one major goal in mind: Amplify the future and power of print and its place in the media realm of the 21st Century. MIC’s mission and structure is described in the following outline:

The Magazine Innovation Center (a not for profit organization) is an international collaboration between the best thinkers in publishing, printing, advertising and distribution. MIC seeks to generate focused innovation in magazines and other print media. As an industry, we employ the world’s great minds. The Center will channel their creativity and intellect (away from the grinds of everyday work and challenges) to provide blueprints for productive change.

MIC will catalyze innovation in order to ensure a thriving future for magazines and the print industry. The Center plans to offer a wide spectrum of perspectives inside and outside of print media.

Open Source Thinking
Each year groups of experts will be brought to the Center to participate in extensive and visionary programs. They will be afforded the time and resources needed to create practical guidelines and directions for the future success of print. Results will be distributed worldwide.

Smart Money
MIC will seek a rapid-start fund of $1 million to address the most pressing issues. A fully funded endowment will be required to maintain MIC over the long-term and to finance continual interchange and development of productive strategies.

The Center will be under the directorship of Samir A. Husni with a board of directors that will guide, navigate and oversee the work of MIC. These directors will include leaders in the fields of publishing, printing, advertising and distribution; they will be instrumental in helping to identify key issues that affect the growth and health of our industry.
Another group of advisors at MIC will be responsible for seeking out talents who have innovative ideas and spark. These forward-thinking individuals will comprise the proactive energy behind the collaborative efforts of the center.

The support for MIC, since I wrote the first mention about it, has been overwhelming. I welcome your support and I look forward to your involvement. Print is not dead and the MIC will be the candle that lights the way for our future in the midst of the darkness that surrounds us. For more info or to be included on MIC’s e mail list please drop me an e mail at

Stay tuned for more information about MIC.

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